BA/BS English & Advertising

USPs of the Program

Course Structure

Semester I		Semester II
Subjects	Credits	Subjects	Credits
Literature and the World	3	Linguistic Proficiency	3
General English	3	Knowledge Theory and Practice	3
Indian Literature and Culture	3	Literary Criticism & Theory	3
American Literature	3	Creative and Content Writing	3
Advertising concepts & Visualisation	3	Graphic Design for Advertising	3
Modern Indian Writing in English translation	3	OPEN ELECTIVE 2	2
OPEN ELECTIVE 1	2	OPEN ELECTIVE 3	2
TOTAL	20	TOTAL	19
Semester III		Semester IV
Subjects	Credits	Subjects	Credits
Mind and Behaviour	3	Foreign Language	3
Speculative Fiction & Detective Literature	3	Pre-Colonial Indian Literature	3
Digital Advertising & Social Media	3	Regulation in Advertising & Public Relation	3
Minor Paper 1	3	Minor Paper 2	3
Studies in Modern Indian Performance Traditions	3	Shakespearean Literature	3
Advertising Campaign Development	3	Media Analytics and Measurement	3
Science Fiction and Fantasy Literature	3	Advertising and Public Relations Integration	2
Advanced Copyright	3	OPEN ELECTIVE 4	2
TOTAL	24	TOTAL	22
Semester V		Semester VI
Subjects	Credits	Subjects	Credits
Internship	3	Branding and Identity	3
Philosophy, Aesthetics and Ethics	2	Film and Literature	3
Introduction to Critical Thinking	2	Environmental Literature	3
International Advertising	3	Healthcare Advertising	3
Minor Paper 3	3	Minor Paper 4	4
Post Colonial Literature	3	Capstone Project	4
20th century European Literature	3
Open Elective 5	2
TOTAL	21	TOTAL	20

Suggested Minors:

1. Communication

Communication Minor
S. No.	Title of the Course	Credits
		C
1	Digital Communication	3
2	Documentary Making	3
3	Social Media and Influencers	3
4	Event Management	3

2. Design

Design Minor
S. No.	Title of the Course	Credits
		C
1	Introduction to Design Thinking	3
2	Product Design Principles	3
3	Design History and Theory	3
4	User Experience (UX) Design	3

3. UX/UI

UI UX Minor
S. No.	Title of the Course	Credits
		C
1	Introduction to UX/UI Design	3
2	Interaction Design	3
3	Visual Design for UI	3
4	Mobile App Design	3

4. Social Media Marketing

Social Media Marketing Minor
S. No.	Title of the Course	Credits
		C
1	Introduction to Social Media	3
2	Analytics and Insights for Social Media	3
3	Influencer Marketing	3
4	Social Media Strategy and Planning	3

Scholarships

Scholarships for Under-Graduate Students

Scholarship for Undergraduate Students for 2024 intake

CATEGORY	All India
SCHOLARSHIPS	10.00%	20.00%	30.00%	40.00%	50.00%	60.00%	70.00%	80.00%	90.00%
12th Percentage (Any Central Board)	80.00-84.99	85.00-89.99	90.00-92.50	92.60-94.99	95	96	97	98	99
JEE Percentile	75-79.99	80 - 84.99	85 - 89.99	90 - 94.99	95-95.99	96-96.99	97-97.99	98-98.99	99-100
CUET Percentile	88 - 89.99	90-91.99	92-93.99	94-94.99	95-95.99	96-96.99	97-99.99	98-98.99	99-100

Note: Best 4 Core Subjects only (SUPW, Physical Education and Non Academic Subjects will not be considered)

SCHOLARSHIP FOR UTTARAKHAND DOMICILE

• 25% on Tuition Fee

Note:
No two scholarships can be clubbed together, if any student eligible for two scholarships may choose the higher scholarship from the respective category.

Procedure

1. Students registering for scholarship should apply on the prescribed form avaliable with the institute or on website at the time of interview before confirmation of admission. Students who do not apply before confirmation of admission wlil not be eligible for merit scholarship.
2. Students should submit photocopies of all mark sheets and certificates required as above for entitling the scholarship.
3. Upon your official confirmation of admission with the DBSG, you wlil receive a formal scholarship offer letter / confirmation.
4. The scholarship wlil be disbursed semester wise.
5. In case the result of the previous semester has not been declared tlil the last date of submission of fees for the next semester, the student may provisionally submit fees equivalent to the last semester fees but in case falis to get the required marks wlil have to submit the balance fees.
6. Whlie applying for a scholarship and fliling in the percentage of class XII marks, applicants are required to consider the aggregate of Best 4 core subjects in their XII boards (SUPW, Physical Education and Non Academic Subjects wlil not be considered).

However the scholarship for 3rd semester onwards wlil be subject to:

1. 75% attendance to be maintained in each subject individually in the preceding semester. Please note that Third Semester Scholarship depends on First semester performance and Fourth semester Scholarship on second semester.
2. 70% marks in cumulative score in all subjects.
3. Students shall not be involved in any disciplinary action of misconduct where a penalty or fine is imposed by the Proctorial board.
4. Students shall take a good moral character certificate from the course coordinator every year and submit the same with the Registrar.
5. Students should give an undertaking of being avaliable at all time during the course for any brand ambassador activities and also in case of events/goodwlil programmes.
6. There should be no discontinuation in study. In case of transfer to any other institute, the scholarship given wlil have to be refunded prior to issue of College Leaving Certificate.
7. Students need to send a thank you letter to the Board of Trustees for the Generous Scholarship every semester.

In case any of the above criteria is not fulfliled the scholarship for the next semester wlil be withdrawn.

Disclaimer:

• Notwithstanding anything under this Scholarship scheme, ESKAY EDUCATIONAL TRUST has sole discretion to edit, modify, change, update, continue or abandon the above-mentioned Scholarship going forward at any given point in time, without any prior written intimation. Management wlil be the final deciding authority for all scholarship decisions as stated in this specific disclaimer.
• There is no concept of automatic renewal for next semester. The Sponsorship Committee shall decide every semester on a case-to-case basis, subject to the Scholarship Scheme if prevaliing at the relevant time.
• There should be no discontinuation in study. In case of discontinuation / transfer to any other institute, the scholarship given wlil have to be refunded prior to issue of college leaving certificate.
• Please note that this communication is without prejudice to any rights of ESKAY EDUCATIONAL TRUST and this communication should not be considered as a waiver of any rights of ESKAY EDUCATIONAL TRUST in the applicants’ favour.