BA/BS English & Advertising

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About the Program

BA English & Advertising seamlessly merges the richness of literary exploration with the strategic prowess of advertising.

This unique program cultivates language proficiency and creative storytelling, empowers to master effective communication in the realm of advertising. With a focus on critical analysis and creative expression, the program highlights the nuances of literature and the dynamic landscape of advertising for diverse roles in the media and advertising industry.

Advantage @DGU

  • Dehradun - A Safe, Beautiful & Cosmopolitan Education City.
  • Bundle of Industry Integrated Value Added Certificates.
  • Students from 23 States & 5 Countries on campus.
  • Multiple Placements for all.
  • More than 250+ Companies for Campus Placement.
  • Possibilities of International Exposure.
  • Separate in campus Girls & Boys hostels with Modern Sporting & Gym facilities.

USPs of the Program

Linguistic Mastery

Develop proficiency in English language and literature, honing the skills necessary for effective communication.

Strategic Advertising

Gain insights into the strategic aspects of advertising, blending creativity with analytical thinking.

Media Literacy

Develop a deep understanding of media dynamics, prepares for roles in diverse communication contexts.

Digital Marketing Prowess

Develop expertise in digital marketing strategies, staying abreast of the latest trends in the ever-evolving digital landscape.

Multimedia Expertise

Acquire proficiency in multimedia tools and platforms, expanding your repertoire for dynamic and engaging advertising content.

Career Opportunities

    1. Copywriter
    2. Content Strategist
    3. Digital Marketing Specialist
    4. Advertising Account Executive
    5. Public Relations Specialist
    6. Market Research Analyst
    7. Editorial Assistant
    8. Freelance Writer/ Consultant
    9. Creative Director

Course Structure

Semester I Semester II
Subjects Credits Subjects Credits
Literature and the World 3 Linguistic Proficiency 3
General English 3 Knowledge Theory and Practice 3
Indian Literature and Culture 3 Literary Criticism & Theory 3
American Literature 3 Creative and Content Writing 3
Advertising concepts & Visualisation 3 Graphic Design for Advertising 3
Modern Indian Writing in English translation 3 OPEN ELECTIVE 2 2
Semester III Semester IV
Subjects Credits Subjects Credits
Mind and Behaviour 3 Foreign Language 3
Speculative Fiction & Detective Literature 3 Pre-Colonial Indian Literature 3
Digital Advertising & Social Media 3 Regulation in Advertising & Public Relation 3
Minor Paper 1 3 Minor Paper 2 3
Studies in Modern Indian Performance Traditions 3 Shakespearean Literature 3
Advertising Campaign Development 3 Media Analytics and Measurement 3
Science Fiction and Fantasy Literature 3 Advertising and Public Relations Integration 2
Advanced Copyright 3 OPEN ELECTIVE 4 2
Semester V Semester VI
Subjects Credits Subjects Credits
Internship 3 Branding and Identity 3
Philosophy, Aesthetics and Ethics 2 Film and Literature 3
Introduction to Critical Thinking 2 Environmental Literature 3
International Advertising 3 Healthcare Advertising 3
Minor Paper 3 3 Minor Paper 4 4
Post Colonial Literature 3 Capstone Project 4
20th century European Literature 3
Open Elective 5 2

Suggested Minors:

1. Communication

Communication Minor
S. No. Title of the Course Credits
1 Digital Communication 3
2 Documentary Making 3
3 Social Media and Influencers 3
4 Event Management 3

2. Design

Design Minor
S. No. Title of the Course Credits
1 Introduction to Design Thinking 3
2 Product Design Principles 3
3 Design History and Theory 3
4 User Experience (UX) Design 3

3. UX/UI

UI UX Minor
S. No. Title of the Course Credits
1 Introduction to UX/UI Design 3
2 Interaction Design 3
3 Visual Design for UI 3
4 Mobile App Design 3

4. Social Media Marketing

Social Media Marketing Minor
S. No. Title of the Course Credits
1 Introduction to Social Media 3
2 Analytics and Insights for Social Media 3
3 Influencer Marketing 3
4 Social Media Strategy and Planning 3


To pursue this program student must have

Min. 60% in XII with appereance in National Level Entrance Examinaiton + Online Interview + Writing Test ( Merit on the basis of cumulative Score on the basis of X+XII + Online Interview + Writing Test )

How to Apply

In order to pursue this program, the students can talk to our counceller or use links below for further details:

Student Speak

Dhruv Tripathi

I am delighted to say that the faculties and the staff has helped me to achieve these dreams. Here, I not only had the chance to develop on my technical skills but also on other aspects such as Leadership & Management skills.

Saswati Pattjoshi

⁠I am very thankful to the department faculty and the placement cell that helped me achieve this while guiding me at every stage. My experience with the placement procedure was really great as I got to learn a lot. The placement cell is very well versed about each step.

Satyam Shekhar

⁠It is a great experience being at DBSGU. Our CDC department has helped a lot during the process of placement. They make sure that each student is well prepared for the interview.

Jyoti Nainwal

I am really thankful towards our college and placement cell, for supporting and providing us opportunities to learn interview skills, communication skills and guiding us in placements. The staff was supportive and informed us with enough notice regarding every placement drive.

Clubs & Activities Endless activities to get you relexed & refreshed when you are not studying

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Placements Enjoy Everyday while
Ensuring Great Career

At DBSGU each student gets the opportunity to appear for more than 250+ companies each year and each student is able to get the optimum placement deserved. The maximum take home salary has been Rs. 20.5 Lakhs & CTC 23.5 Lakhs. Based on the intensity of training and exposure involved in the management program chosen by students at DBSGU, they are offered positions ranging from Mid-level Manager, Functional Expert, Consultant (Entry Level), Entry Level Managerial and Domain Trained positions.

Interested in this program? Talk to counsellor @ +91 7259162060
Apply Now