About the Program

E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet.

It involves online transactions between businesses, consumers, and other entities, eliminating geographical constraints and providing a convenient way for people to shop and conduct business.

Advantage @DGU

  • Dehradun - A Safe, Beautiful & Cosmopolitan Education City.
  • Bundle of Industry Integrated Value Added Certificates.
  • Students from 23 States & 5 Countries on campus.
  • Multiple Placements for all.
  • More than 250+ Companies for Campus Placement.
  • Possibilities of International Exposure.
  • Separate in campus Girls & Boys hostels with Modern Sporting & Gym facilities.

Key aspects of the Program

Types of E-commerce

B2C (Business-to-Consumer)

In B2C e-commerce, businesses sell products or services directly to consumers. Examples include online retail stores, subscription services, and digital product sales

B2B (Business-to-Business)

B2B e-commerce involves transactions between businesses. This can include wholesale trade, procurement platforms, and supply chain management.

C2C (Consumer-to-Consumer)

C2C e-commerce facilitates transactions between individual consumers. Online marketplaces, auction sites, and peer-to-peer platforms fall into this category.

C2B (Consumer-to-Business)

C2B occurs when individual consumers sell products or services to businesses. This can include freelance services, influencer marketing, and user-generated content.

Key Components of E-commerce

Online Storefront:

The digital platform where products or services are displayed and transactions take place.

Shopping Cart and Checkout:

Users can add items to a virtual shopping cart and proceed to checkout, where payment and shipping information is provided.

Payment Gateways:

Secure systems that process online transactions, enabling the transfer of funds between buyers and sellers.

Inventory Management:

Systems that track and manage product availability, preventing overselling and ensuring accurate stock levels.

Security Measures:

SSL encryption, secure payment processing, and other security protocols to protect customer information.

Order Fulfillment:

Processes for packing, shipping, and delivering products to customers.

Customer Relationship Management (CRM):

Tools for managing customer interactions, providing support, and building relationships.

E-commerce Platforms

E-commerce businesses often use platforms like Shopify, WooCommerce (WordPress), Magento, and others to set up and manage their online stores.

Mobile Commerce (M-commerce)

The use of mobile devices (smartphones, tablets) for online shopping and transactions. M-commerce often involves mobile apps and optimized websites.

Digital Marketing and SEO

E-commerce relies on digital marketing strategies such as search engine optimization (SEO), social media marketing, email marketing, and online advertising to drive traffic and sales.

Customer Experience

Providing a seamless and user-friendly experience is crucial. This includes easy navigation, clear product information, and responsive customer support.

Logistics and Shipping

Efficient logistics and shipping processes are essential for delivering products to customers in a timely and cost-effective manner.

E-commerce Trends


Tailoring the online shopping experience based on individual preferences and behavior.

Artificial Intelligence (AI) and Chatbots

Using AI for product recommendations, virtual assistants, and automated customer support.

Augmented Reality (AR) and Virtual Reality (VR)

Allowing customers to visualize products in their real-world environment before making a purchase.

Subscription E-commerce

Offering products or services on a subscription basis, providing convenience and recurring revenue.

Voice Commerce

Using voice-activated devices for shopping and product searches.

Challenges in E-commerce

Security Concerns

Cybersecurity threats, data breaches, and fraud.


Intense competition in the online marketplace.

Regulatory Compliance

Adhering to various regulations related to e-commerce operations.

Supply Chain Disruptions

Challenges in managing and optimizing supply chains, especially during unforeseen events.

E-commerce has become an integral part of the global economy, offering businesses new opportunities and consumers greater convenience. The industry continues to evolve with technological advancements and changing consumer behaviors, shaping the way people buy and sell products and services online.

How to Apply

In order to pursue this program, the students can talk to our counceller or use links below for further details:

Student Speak

Dhruv Tripathi

I am delighted to say that the faculties and the staff has helped me to achieve these dreams. Here, I not only had the chance to develop on my technical skills but also on other aspects such as Leadership & Management skills.

Saswati Pattjoshi

⁠I am very thankful to the department faculty and the placement cell that helped me achieve this while guiding me at every stage. My experience with the placement procedure was really great as I got to learn a lot. The placement cell is very well versed about each step.

Satyam Shekhar

⁠It is a great experience being at DBSGU. Our CDC department has helped a lot during the process of placement. They make sure that each student is well prepared for the interview.

Jyoti Nainwal

I am really thankful towards our college and placement cell, for supporting and providing us opportunities to learn interview skills, communication skills and guiding us in placements. The staff was supportive and informed us with enough notice regarding every placement drive.

Clubs & Activities Endless activities to get you relexed & refreshed when you are not studying

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Placements Enjoy Everyday while
Ensuring Great Career

At DBSGU each student gets the opportunity to appear for more than 250+ companies each year and each student is able to get the optimum placement deserved. The maximum take home salary has been Rs. 20.5 Lakhs & CTC 23.5 Lakhs. Based on the intensity of training and exposure involved in the management program chosen by students at DBSGU, they are offered positions ranging from Mid-level Manager, Functional Expert, Consultant (Entry Level), Entry Level Managerial and Domain Trained positions.

Interested in this program? Talk to counsellor @ +91 7259162060
Apply Now