Social Media Marketing

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About the Program

Social media marketing is a digital marketing strategy that involves creating and sharing content on social media platforms to achieve marketing and branding goals.

It leverages the widespread use of social media platforms to connect with a target audience, build brand awareness, drive website traffic, and ultimately, increase sales.

Advantage @DGU

  • Dehradun - A Safe, Beautiful & Cosmopolitan Education City.
  • Bundle of Industry Integrated Value Added Certificates.
  • Students from 23 States & 5 Countries on campus.
  • Multiple Placements for all.
  • More than 250+ Companies for Campus Placement.
  • Possibilities of International Exposure.
  • Separate in campus Girls & Boys hostels with Modern Sporting & Gym facilities.

Here are key components and strategies involved in social media marketing

Platform Selection

Choose the social media platforms that align with your target audience and business objectives. Popular platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat.

Profile Optimization

Create and optimize social media profiles with consistent branding, including profile pictures, cover images, and bio information.

Content Creation

Develop engaging and shareable content, including images, videos, and written posts. Content should align with the brand voice and resonate with the target audience.

Content Calendar

Plan and schedule content in advance using a content calendar. This helps maintain a consistent posting schedule and ensures a diverse range of content.

Audience Engagement

Interact with your audience by responding to comments, messages, and mentions. Encourage engagement through polls, questions, and calls-to-action.


Utilize relevant hashtags to increase the discoverability of your content. Research and use industry-specific and trending hashtags.

Influencer Marketing

Collaborate with influencers in your industry to reach a broader audience and leverage their credibility.

Paid Advertising

Use paid advertising options on social media platforms to reach specific demographics and target audiences. This includes sponsored posts, ads, and promoted content.

Analytics and Insights

Regularly analyze performance metrics using social media analytics tools. Monitor engagement, reach, impressions, and other relevant metrics to refine your strategy.

Social media marketing is dynamic, and staying current with trends, algorithms, and user behavior is essential. Regularly update and adapt your strategy based on performance analytics and changes in the social media landscape. Consistent and authentic engagement with your audience is key to building a strong social media presence.

How to Apply

In order to pursue this program, the students can talk to our counceller or use links below for further details:

Student Speak

Dhruv Tripathi

I am delighted to say that the faculties and the staff has helped me to achieve these dreams. Here, I not only had the chance to develop on my technical skills but also on other aspects such as Leadership & Management skills.

Saswati Pattjoshi

⁠I am very thankful to the department faculty and the placement cell that helped me achieve this while guiding me at every stage. My experience with the placement procedure was really great as I got to learn a lot. The placement cell is very well versed about each step.

Satyam Shekhar

⁠It is a great experience being at DBSGU. Our CDC department has helped a lot during the process of placement. They make sure that each student is well prepared for the interview.

Jyoti Nainwal

I am really thankful towards our college and placement cell, for supporting and providing us opportunities to learn interview skills, communication skills and guiding us in placements. The staff was supportive and informed us with enough notice regarding every placement drive.

Clubs & Activities Endless activities to get you relexed & refreshed when you are not studying

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Placements Enjoy Everyday while
Ensuring Great Career

At DBSGU each student gets the opportunity to appear for more than 250+ companies each year and each student is able to get the optimum placement deserved. The maximum take home salary has been Rs. 20.5 Lakhs & CTC 23.5 Lakhs. Based on the intensity of training and exposure involved in the management program chosen by students at DBSGU, they are offered positions ranging from Mid-level Manager, Functional Expert, Consultant (Entry Level), Entry Level Managerial and Domain Trained positions.

Interested in this program? Talk to counsellor @ +91 7259162060
Apply Now