Luxury Brand Marketing

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About the Program

Luxury brand marketing involves promoting and managing the image, perception, and desirability of high-end products or services.

Luxury brands typically focus on exclusivity, craftsmanship, quality, and a unique brand identity to appeal to a select target audience.

Advantage @DGU

  • Dehradun - A Safe, Beautiful & Cosmopolitan Education City.
  • Bundle of Industry Integrated Value Added Certificates.
  • Students from 23 States & 5 Countries on campus.
  • Multiple Placements for all.
  • More than 250+ Companies for Campus Placement.
  • Possibilities of International Exposure.
  • Separate in campus Girls & Boys hostels with Modern Sporting & Gym facilities.

Here are key aspects and strategies involved in luxury brand marketing

Brand Identity and Positioning

Brand Heritage - Emphasize the brand's history, craftsmanship, and heritage to create a sense of exclusivity and authenticity.

Unique Value Proposition (UVP) - Clearly communicate what sets the brand apart from competitors, highlighting elements such as superior quality, craftsmanship, and limited availability.

Target Audience and Customer Segmentation

Understanding the Target Market - Identify and understand the demographics, psychographics, and behaviors of the target audience.

Exclusivity - Luxury brands often target a niche market, creating a perception of exclusivity and catering to a specific segment of high-income consumers.

Visual Identity and Aesthetics

Luxurious Design - Pay attention to the design and aesthetics of products, packaging, and marketing materials to convey a sense of luxury.

Premium Pricing Strategy

Perceived Value - Justify premium prices through superior quality, craftsmanship, and the overall experience associated with the brand.

Brand Logo and Imagery - Develop a distinctive and memorable brand logo and use high-quality visual imagery to reinforce the luxury image.

Limited Editions - Introduce limited editions or exclusive products to create a sense of scarcity and increase perceived value.

Retail Experience

Luxurious Store Design - Invest in elegant and well-designed retail spaces to enhance the overall brand experience.

Marketing Channels

Digital Presence - Maintain a strong online presence through a well-designed website, social media platforms, and digital marketing campaigns.

Print and Offline Marketing - Utilize high-quality print materials, magazines, and luxury events to reach the target audience.

Influencer and Celebrity Partnerships

Brand Ambassadors - Collaborate with influencers or celebrities whose image aligns with the brand's values to enhance brand visibility and credibility.

Partnerships - Explore strategic partnerships with other luxury brands or exclusive events to expand reach.

Storytelling and Content Marketing

Crafting a Narrative - Tell a compelling brand story that resonates with the target audience, emphasizing the brand's values, history, and craftsmanship.

Content Quality - Create high-quality content that reflects the luxury and sophistication associated with the brand.

Events and Experiences

Exclusive Events - Host exclusive events, fashion shows, or product launches to engage with the target audience and generate buzz.

Luxury Experiences - Create unique and memorable brand experiences that go beyond the product itself.

Maintaining Exclusivity

Limited Distribution - Control the distribution channels and limit the availability of products to maintain an aura of exclusivity.


Offer personalized or customizable options for products to enhance the sense of exclusivity.

Luxury brand marketing requires a careful balance between maintaining exclusivity and engaging with the target audience. Creating a strong and consistent brand image, focusing on quality and craftsmanship, and delivering a unique customer experience are essential elements for success in the luxury sector.

How to Apply

In order to pursue this program, the students can talk to our counceller or use links below for further details:

Student Speak

Dhruv Tripathi

I am delighted to say that the faculties and the staff has helped me to achieve these dreams. Here, I not only had the chance to develop on my technical skills but also on other aspects such as Leadership & Management skills.

Saswati Pattjoshi

⁠I am very thankful to the department faculty and the placement cell that helped me achieve this while guiding me at every stage. My experience with the placement procedure was really great as I got to learn a lot. The placement cell is very well versed about each step.

Satyam Shekhar

⁠It is a great experience being at DBSGU. Our CDC department has helped a lot during the process of placement. They make sure that each student is well prepared for the interview.

Jyoti Nainwal

I am really thankful towards our college and placement cell, for supporting and providing us opportunities to learn interview skills, communication skills and guiding us in placements. The staff was supportive and informed us with enough notice regarding every placement drive.

Clubs & Activities Endless activities to get you relexed & refreshed when you are not studying

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Placements Enjoy Everyday while
Ensuring Great Career

At DBSGU each student gets the opportunity to appear for more than 250+ companies each year and each student is able to get the optimum placement deserved. The maximum take home salary has been Rs. 20.5 Lakhs & CTC 23.5 Lakhs. Based on the intensity of training and exposure involved in the management program chosen by students at DBSGU, they are offered positions ranging from Mid-level Manager, Functional Expert, Consultant (Entry Level), Entry Level Managerial and Domain Trained positions.

Interested in this program? Talk to counsellor @ +91 7259162060
Apply Now