BA Digital Media & Mass Communications

USPs of the Program

Course Structure

Semester I		Semester II
Subjects	Credits	Subjects	Credits
Media and Communications	3	History of Ideas	3
Digital Storytelling	3	Professional Ethics and Human Values	3
Linguistic Proficiency	3	Graphic Design	3
Introduction to Animation	3	Communication for Social Impact	3
Web design fundamentals	3	Digital Media Marketing	3
Principles of Visual Design for Media	3	OPEN ELECTIVE 2	2
OPEN ELECTIVE 1	2	OPEN ELECTIVE 3	2
TOTAL	20	TOTAL	19
Semester III		Semester IV
Subjects	Credits	Subjects	Credits
Quantitative Reasoning	3	Foreign Language	3
Radio Programming and Production	3	Mobile Media and App Development	3
Cross-Cultural Communication	3	Short Film and Documentary Making	3
Minor Paper 1	3	Minor Paper 2	3
Audio Engineering	3	Digital Media Writing and Editing	3
Public Relations and Corporate Communications	3	Advanced Writing for Communication	3
Virtual Reality and Augmented Reality in Media	3	Public Speaking	2
Podcasting and Audio Production	3	OPEN ELECTIVE 4	2
TOTAL	24	TOTAL	22
Semester V		Semester VI
Subjects	Credits	Subjects	Credits
Internship	3	Rhetoric and Persuasion	3
Digital Media Design	2	Social Media Management	3
Innovation, Incubation and Entrepreneurship	2	Content Creation and editing for Online Media	3
International Communication	3	Conflict Resolution and Communication	3
Minor Paper 3	3	Minor Paper 4	4
Digital Media Ethics and Law	3	Capstone Project	4
Media Technology and Innovation	3
Open Elective 5	2
TOTAL	21	TOTAL	20

Suggested Minors:

1. Design

Design Minor
S. No.	Title of the Course	Credits
		C
1	Introduction to Design Thinking	3
2	Product Design Principles	3
3	Design History and Theory	3
4	User Experience (UX) Design	3

2. English

English Minor
S. No.	Title of the Course	Credits
		C
1	Graphic narratives	3
2	Indian writing in English	3
3	Literature and cinema	3
4	History of English Literature	3

3. Fashion

Fashion Minor
S. No.	Title of the Course	Credits
		C
1	Introduction to Fashion Design	3
2	Textiles and Materials in Fashion	3
3	Fashion Marketing and Branding	3
4	Fashion Trends and Forecasting	3

4. UI/UX

UI UX Minor
S. No.	Title of the Course	Credits
		C
1	Introduction to UX/UI Design	3
2	Introduction to Interaction Design	3
3	Visual Design for UI	3
4	Mobile App Design	3

5. Marketing

Digital Marketing Minor
S. No.	Title of the Course	Credits
		C
1	Internet and Related Technologies	3
2	Social and Web Analytics	3
3	Search Engine Optimization	3
4	Neuromarketing	3

List of Suggested Open Electives

S. No.	Title of the Course	Credits
		C
1	Adaptation: Cinema and Literature	2
2	Sustainable Development Goals	2
3	Global Justice	2
4	Introduction to Violence, Conflict and Peace Studies	2
5	Politics of Ecology and Environment in Developing Countries	2
6	Law Relating to Intellectual Property Rights	2
7	Understanding Feminisms	2
8	Greek Philosophy	2
9	Analysis of Current Events	2
10	Use of Signs and Symbols for Marketing and Branding	2
11	Introduction to Creator Economy	2
12	Art, Philosophy and Society	2
13	Cinema, Masculinity and Culture	2
14	Living with Climate Change	2
15	Introduction to Cultural Studies	2
16	Religion and Rebellion: Roots of resistance in the ground of Tradition	2
17	Introduction to Social Work	2
18	Creative Writing - Media, Advertising, Content, and Screenplay	2
19	Logic Development and Programming Concepts	2
20	Health and Wellness Management	2
21	Politics and the Media in India	2
22	Science as Muse: Intersections of Science and the Arts	2
23	Natyashastra: An Indian Perspective of Performing Art	2
24	Introduction to Theatre Making	2
25	The Illbeing – Disease, Health and Socio-politics	2
26	Film Appreciation	2
27	Post-Marxism seminar	2