BA Digital Media & Mass Communications

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About the Program

The BA in Digital Media & Mass Communication is a comprehensive program designed to equip with the skills and knowledge needed to thrive in the digital communication landscape.

The BA in Digital Media & Mass Communication is a comprehensive program designed to equip with the skills and knowledge needed to thrive in the digital communication landscape.

Advantage @DGU

  • Dehradun - A Safe, Beautiful & Cosmopolitan Education City.
  • Bundle of Industry Integrated Value Added Certificates.
  • Students from 23 States & 5 Countries on campus.
  • Multiple Placements for all.
  • More than 250+ Companies for Campus Placement.
  • Possibilities of International Exposure.
  • Separate in campus Girls & Boys hostels with Modern Sporting & Gym facilities.

USPs of the Program

Innovative Curriculum

It offers a dynamic curriculum, integrating emerging technologies, digital storytelling, and media analytics, ensuring graduates are at the forefront of industry trends.

Industry-Relevant Internships

The program facilitates strategic internships with leading media organizations, gives real-world exposure and networking opportunities to jumpstart careers in the competitive media and communication sector.

Professional Development Workshops

Regular workshops conducted by industry experts enhance practical skills, covering areas like social media strategy, content creation, and media ethics, ensures to make well-prepared for professional challenges.

Media Entrepreneurship Focus

Program nurtures entrepreneurial mindsets, empowers to launch media ventures, with specialized courses on business strategy, funding, and market trends.

Cutting-edge Technology Integration

Stay ahead with hands-on exposure to the latest media technologies, including virtual reality, augmented reality, and immersive storytelling, prepares for the future of media communication.

Career Opportunities

    1. Digital Journalist
    2. Social Media Manager
    3. Content Strategist
    4. Public Relations Specialist
    5. Digital Marketing Analyst
    6. Multimedia Producer
    7. Communication Consultant

Course Structure

Semester I Semester II
Subjects Credits Subjects Credits
Media and Communications 3 History of Ideas 3
Digital Storytelling 3 Professional Ethics and Human Values 3
Linguistic Proficiency 3 Graphic Design 3
Introduction to Animation 3 Communication for Social Impact 3
Web design fundamentals 3 Digital Media Marketing 3
Principles of Visual Design for Media 3 OPEN ELECTIVE 2 2
Semester III Semester IV
Subjects Credits Subjects Credits
Quantitative Reasoning 3 Foreign Language 3
Radio Programming and Production 3 Mobile Media and App Development 3
Cross-Cultural Communication 3 Short Film and Documentary Making 3
Minor Paper 1 3 Minor Paper 2 3
Audio Engineering 3 Digital Media Writing and Editing 3
Public Relations and Corporate Communications 3 Advanced Writing for Communication 3
Virtual Reality and Augmented Reality in Media 3 Public Speaking 2
Podcasting and Audio Production 3 OPEN ELECTIVE 4 2
Semester V Semester VI
Subjects Credits Subjects Credits
Internship 3 Rhetoric and Persuasion 3
Digital Media Design 2 Social Media Management 3
Innovation, Incubation and Entrepreneurship 2 Content Creation and editing for Online Media 3
International Communication 3 Conflict Resolution and Communication 3
Minor Paper 3 3 Minor Paper 4 4
Digital Media Ethics and Law 3 Capstone Project 4
Media Technology and Innovation 3
Open Elective 5 2

Suggested Minors:

1. Design

Design Minor
S. No. Title of the Course Credits
1 Introduction to Design Thinking 3
2 Product Design Principles 3
3 Design History and Theory 3
4 User Experience (UX) Design 3

2. English

English Minor
S. No. Title of the Course Credits
1 Graphic narratives 3
2 Indian writing in English 3
3 Literature and cinema 3
4 History of English Literature 3

3. Fashion

Fashion Minor
S. No. Title of the Course Credits
1 Introduction to Fashion Design 3
2 Textiles and Materials in Fashion 3
3 Fashion Marketing and Branding 3
4 Fashion Trends and Forecasting 3

4. UI/UX

UI UX Minor
S. No. Title of the Course Credits
1 Introduction to UX/UI Design 3
2 Introduction to Interaction Design 3
3 Visual Design for UI 3
4 Mobile App Design 3

5. Marketing

Digital Marketing Minor
S. No. Title of the Course Credits
1 Internet and Related Technologies 3
2 Social and Web Analytics 3
3 Search Engine Optimization 3
4 Neuromarketing 3

List of Suggested Open Electives

S. No. Title of the Course Credits
1 Adaptation: Cinema and Literature 2
2 Sustainable Development Goals 2
3 Global Justice 2
4 Introduction to Violence, Conflict and Peace Studies 2
5 Politics of Ecology and Environment in Developing Countries 2
6 Law Relating to Intellectual Property Rights 2
7 Understanding Feminisms 2
8 Greek Philosophy 2
9 Analysis of Current Events 2
10 Use of Signs and Symbols for Marketing and Branding 2
11 Introduction to Creator Economy 2
12 Art, Philosophy and Society 2
13 Cinema, Masculinity and Culture 2
14 Living with Climate Change 2
15 Introduction to Cultural Studies 2
16 Religion and Rebellion: Roots of resistance in the ground of Tradition 2
17 Introduction to Social Work 2
18 Creative Writing - Media, Advertising, Content, and Screenplay 2
19 Logic Development and Programming Concepts 2
20 Health and Wellness Management 2
21 Politics and the Media in India 2
22 Science as Muse: Intersections of Science and the Arts 2
23 Natyashastra: An Indian Perspective of Performing Art 2
24 Introduction to Theatre Making 2
25 The Illbeing – Disease, Health and Socio-politics 2
26 Film Appreciation 2
27 Post-Marxism seminar 2


To pursue this program student must have

  1. 10+2 education completed in the Science, Humanities or Commerce from a recognized educational Board.
  2. A minimum aggregate score of 50% (45% for SC/ST/OBC candidates) at the 10+2 level.

How to Apply

In order to pursue this program, the students can talk to our counceller or use links below for further details:

Student Speak

Dhruv Tripathi

I am delighted to say that the faculties and the staff has helped me to achieve these dreams. Here, I not only had the chance to develop on my technical skills but also on other aspects such as Leadership & Management skills.

Saswati Pattjoshi

⁠I am very thankful to the department faculty and the placement cell that helped me achieve this while guiding me at every stage. My experience with the placement procedure was really great as I got to learn a lot. The placement cell is very well versed about each step.

Satyam Shekhar

⁠It is a great experience being at DBSGU. Our CDC department has helped a lot during the process of placement. They make sure that each student is well prepared for the interview.

Jyoti Nainwal

I am really thankful towards our college and placement cell, for supporting and providing us opportunities to learn interview skills, communication skills and guiding us in placements. The staff was supportive and informed us with enough notice regarding every placement drive.

Clubs & Activities Endless activities to get you relexed & refreshed when you are not studying

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Placements Enjoy Everyday while
Ensuring Great Career

At DBSGU each student gets the opportunity to appear for more than 250+ companies each year and each student is able to get the optimum placement deserved. The maximum take home salary has been Rs. 20.5 Lakhs & CTC 23.5 Lakhs. Based on the intensity of training and exposure involved in the management program chosen by students at DBSGU, they are offered positions ranging from Mid-level Manager, Functional Expert, Consultant (Entry Level), Entry Level Managerial and Domain Trained positions.

Interested in this program? Talk to counsellor @ +91 7259162060
Apply Now