MBA in Marketing

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About the Program

DBS Global University's MBA in Marketing is a transformative program designed to shape strategic marketing leaders.

With a focus on cutting-edge marketing strategies, digital transformation, and brand management, the curriculum combines theoretical insights with real-world applications. The programs delve into market research, consumer behaviour, and integrated marketing communication. The program emphasizes critical thinking and problem-solving, preparing graduates to navigate the dynamic marketing landscape. Faculty expertise and industry collaboration ensure a comprehensive understanding of global marketing trends. Graduates emerge as adept marketers, ready to drive innovation, create impactful campaigns, and contribute to the success of organizations in today's competitive business environment.

Combination Offered

  1. MBA Marketing with SAP
  2. MBA Marketing with SAP & Foreign Tour
  3. MBA Marketing with SAP Global Certifications, One week IIM Residential Program & Foreign Tour

SAP Program

SAP Global Certifications are highly regarded in the industry and can significantly enhance your profile as an SAP consultant. Obtaining these certifications validates your expertise and proficiency in specific SAP modules, providing a competitive edge in the job market.

Global Recognition: Our MBA program is recognized globally for producing industry-ready leaders with SAP expertise.

Cutting-Edge Curriculum: Stay abreast of the latest developments in SAP with a curriculum designed in collaboration with industry experts.

Practical Learning: Gain hands-on experience through real-world simulations, case studies, and live projects.

Comprehensive SAP Modules: SAP MM, SD, FICO, SCM, SuccessFactors, SAC, and SAP ERPsim.

Industry-Relevant Electives:Customize your learning experience with elective courses aligned with emerging business trends.

International Experiences: Broaden your perspective with global study tours and collaborative projects.

For more information click -


All students who opt for the international immersion program, undergo an intensive program in one of the major business hubs, (Singapore, Dubai or Malaysia).

In this one week immersion program, students are exposed to leading educational institutions, large financial corporations, trading hubs, & exposed to the international working environment. This helps immensely in broadening the perspectives and exposing the students to leading business methodologies in the world.

We are also going to offer Summer abroad, One year abroad and a Twin Degree Program.


This programme is aimed at creating a discipline of strategic thinking and strategic practice among the participants. Strategic thinking comprises making a set of integrated choices from alternatives under conditions of uncertainty. The programme will equip participants with knowledge and skills necessary for generating alternatives and making choices that would enable their organizations to achieve their business objectives. The experiential learning at 10 days of Residential Program at IIM helps students to learn and imbibe the IIM culture along with DBS.

This programme is offered with specific MBA specialization combination, kindly check the list of combinations and for more detail visit the fee structure button.

Advantage @DGU

  • Dehradun - A Safe, Beautiful & Cosmopolitan Education City.
  • Bundle of Industry Integrated Value Added Certificates.
  • Students from 23 States & 5 Countries on campus.
  • Multiple Placements for all.
  • More than 250+ Companies for Campus Placement.
  • Possibilities of International Exposure.
  • Separate in campus Girls & Boys hostels with Modern Sporting & Gym facilities.

USPs of the Program

Strategic Expertise

Gain advanced strategic marketing knowledge, and be equipped to navigate the complex landscape of consumer behaviour, market trends, and digital transformations.

Hands-On Experience

Apply theoretical knowledge in real-world scenarios through internships, projects, and simulations, ensuring a practical understanding of marketing challenges and solutions.

Integrated Mark-Tech Focus

Embrace the future of marketing by integrating cutting-edge technologies, such as artificial intelligence, data analytics, and marketing automation, into strategic decision-making.

Personalized Learning Paths

Tailor the MBA experience with specialized electives, allowing you to deepen your expertise in specific marketing areas aligned with your career aspirations.

Industry-Relevant Curriculum

Stay ahead with a curriculum designed in collaboration with industry leaders, providing insights into the latest marketing tools, technologies, and practices.

Career Opportunities

  • Digital Marketing Manager
  • Brand Manager
  • Product Manager
  • Market Research Analyst
  • Marketing Consultant
  • E-Commerce Manager
  • Advertising Manager

Course Structure

Subject Credits Subject Credits
Managerial Economics-I 2 Production Operations Management 3
Financial Reporting and Analysis-I 3 Business Statistics 3
Marketing Management-I 2 Managerial Economics-II 2
Global Business Environment 3 Financial Reporting and Analysis-II 3
Human Resource Management 3 Marketing Management-II 2
Professional Business Communication-I 2 Operations Research 3
Subject Credits Subject Credits
Organizational Behaviour 2 Research Methodology 3
Data Analytics-I 3 Data Analytics-II 3
Professional Business Communication-II 2 Foreign Language- French (Qualifying) 0
Enterprise Resource Planning using SAP-I 3 Integrated Marketing Communication 3
Legal Environment of Business 3 Marketing Research & Analytics 3
Brand and Product Management 3 Specialization Elective 1 (Minor) 3
Specialization Elective 2 (Minor) 3
Subject Credits Subject Credits
Strategic Management 3 Business Ethics and Corporate Governance 3
Entrepreneurship 3 International Marketing 3
Services Marketing 3 Retail Marketing 3
Sales & Distribution 3 Introduction to Marketing Automation 3
Consumer Behaviour 3 Digital Marketing Strategies 3
Summer Internship Project & Viva Voce 4 Specialization Elective 3 (Minor) 3
Subject Credits Subject Credits
SAP Integrated Course in Marketing 3 Capstone Project/ Dissertation 8
Specialization Elective 4 (Minor) 3


To pursue this program student must have

Min. 60% in Graduation with appereance in National Level Entrance Examinaiton + Online Interview + Writing Test ( Merit on the basis of cumulative Score on the basis of X+XII+Gradaution + Online Interview + Writing Test )

How to Apply

In order to pursue this program, the students can talk to our counceller or use links below for further details:

Student Speak

Dhruv Tripathi

I am delighted to say that the faculties and the staff has helped me to achieve these dreams. Here, I not only had the chance to develop on my technical skills but also on other aspects such as Leadership & Management skills.

Saswati Pattjoshi

⁠I am very thankful to the department faculty and the placement cell that helped me achieve this while guiding me at every stage. My experience with the placement procedure was really great as I got to learn a lot. The placement cell is very well versed about each step.

Satyam Shekhar

⁠It is a great experience being at DBSGU. Our CDC department has helped a lot during the process of placement. They make sure that each student is well prepared for the interview.

Jyoti Nainwal

I am really thankful towards our college and placement cell, for supporting and providing us opportunities to learn interview skills, communication skills and guiding us in placements. The staff was supportive and informed us with enough notice regarding every placement drive.

Clubs & Activities Endless activities to get you relexed & refreshed when you are not studying

Campus Updates

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Oct 25 2023

Exploring The Aesthetic Of Film Production: A Day With Mr. Siddharth Shasta

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Placements Enjoy Everyday while
Ensuring Great Career

At DBSGU each student gets the opportunity to appear for more than 250+ companies each year and each student is able to get the optimum placement deserved. The maximum take home salary has been Rs. 20.5 Lakhs & CTC 23.5 Lakhs. Based on the intensity of training and exposure involved in the management program chosen by students at DBSGU, they are offered positions ranging from Mid-level Manager, Functional Expert, Consultant (Entry Level), Entry Level Managerial and Domain Trained positions.

Interested in this program? Talk to counsellor @ +91 7259162060
Apply Now