MBA Media & Creative Communication

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About the Program

The MBA Media & Creative Communication program at the School of Modern Media is a comprehensive postgraduate degree designed to prepare aspiring professionals for leadership roles in the ever-evolving media landscape.

This specialized program integrates advanced management strategies with a profound understanding of media dynamics, creativity, and communication trends. Provides a comprehensive curriculum that encompasses media planning, content creation, digital communication, and strategic management. Emphasis is placed on hands-on learning, industry-relevant projects, and exposure to cutting-edge technologies. The program aims to foster creative thinking, strategic decision-making, and effective leadership in media organizations.

Advantage @DGU

  • Dehradun - A Safe, Beautiful & Cosmopolitan Education City.
  • Bundle of Industry Integrated Value Added Certificates.
  • Students from 23 States & 5 Countries on campus.
  • Multiple Placements for all.
  • More than 250+ Companies for Campus Placement.
  • Possibilities of International Exposure.
  • Separate in campus Girls & Boys hostels with Modern Sporting & Gym facilities.

USPs of the Program

Innovative Curriculum

The program integrates cutting-edge media trends, ensures to provide a comprehensive understanding of the ever-evolving industry.

Hands-on Learning

Emphasis on practical experiences, real-world projects, and internships which prepare for real challenges in media and creative communication.

Creativity Integration

Fostering innovative thinking, encourages to develop original content, providing a platform for creative exploration in media.

Global Perspective

With a focus on international dimensions, gain insights into diverse media landscapes, preparing for global career opportunities.

Strategic Leadership

The curriculum cultivates strategic thinking and leadership skills, empowering graduates to lead media organizations and drive innovation in a dynamic industry.

Career Opportunities

  • Media Manager
  • Brand Manager
  • Content Strategist
  • Public Relations Manager
  • Market Research Analyst
  • Advertising Manager
  • Film and TV Production Manager
  • Art Director
  • Public Affairs Specialist
  • Media Relations Specialist

Course Structure

Subject Credits Subject Credits
Managerial Economics-I 2 Production Operations Management 3
Financial Reporting and Analysis-I 3 Business Statistics 3
Marketing Management-I 2 Managerial Economics-II 2
Global Business Environment 3 Financial Reporting and Analysis-II 3
Human Resource Management 3 Marketing Management-II 2
Professional Business Communication-I 2 Operations Research 3
Subject Credits Subject Credits
Organizational Behaviour 2 Research Methodology 3
Data Analytics-I 3 Data Analytics-II 3
Professional Business Communication-II 2 Foreign Language- French (Qualifying) 0
Enterprise Resource Planning using SAP-I 3 Fundamentals of Media Management 3
Legal Environment of Business 3 Media Planning and Buying 3
Introduction to Creative Communication 3 Elective 1 (Minor) 3
Subject Credits Subject Credits
Strategic Management 3 Business Ethics and Corporate Governance 3
Entrepreneurship 3 International Media Markets and Trends 3
Integrated Marketing Communication 3 Strategic Leadership in Media Management 3
Digital Marketing Strategies 3 Media and Creative Communication Capstone Project 3
Social Media Management 3 Global Media Trends 3
Summer Internship Project & Viva Voce 4 Elective 2 (Minor) 3
Subject Credits Subject Credits
International Communication Strategies 3 Capstone Project/ Dissertation 8
Elective 3 (Minor) 3

Suggested Minors:

Media & Creative Communication Minor
S. No. Title of the Course Credits
1 Media Production and Management 3
2 Content Creation and Storytelling 3
3 Cross-Cultural Communication 3
4 Innovation in Creative Industries 3


To pursue this program student must have

  1. Graduation in Media & Communication or any equivalent programme from a recognized University or College.
  2. A minimum aggregate score of 50% (45% for SC/ST/OBC candidates) at the graduation level.

How to Apply

In order to pursue this program, the students can talk to our counceller or use links below for further details:

Student Speak

Dhruv Tripathi

I am delighted to say that the faculties and the staff has helped me to achieve these dreams. Here, I not only had the chance to develop on my technical skills but also on other aspects such as Leadership & Management skills.

Saswati Pattjoshi

⁠I am very thankful to the department faculty and the placement cell that helped me achieve this while guiding me at every stage. My experience with the placement procedure was really great as I got to learn a lot. The placement cell is very well versed about each step.

Satyam Shekhar

⁠It is a great experience being at DBSGU. Our CDC department has helped a lot during the process of placement. They make sure that each student is well prepared for the interview.

Jyoti Nainwal

I am really thankful towards our college and placement cell, for supporting and providing us opportunities to learn interview skills, communication skills and guiding us in placements. The staff was supportive and informed us with enough notice regarding every placement drive.

Clubs & Activities Endless activities to get you relexed & refreshed when you are not studying

Campus Updates

Mar 19 2024

Industrial Visit to India Glycols Ltd.

Today students of MBA II A and BBA VI visited India Glycols Limited, Selaqui,D.Dun. India's...

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Feb 26 2024

UG FAME 2024: Shining a Light on Academic Brilliance and Celebrating Student Achievements Under the Guidance of Dr. Nikhil Kulshreshtha

On February 22nd, 2024, the college auditorium buzzed with excitement as the prestigious UG FAME 2024...

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Oct 25 2023

Exploring The Aesthetic Of Film Production: A Day With Mr. Siddharth Shasta

The Mass Communication department of Doon Business School orchestrated a day filled with cinematic wonders as...

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Placements Enjoy Everyday while
Ensuring Great Career

At DBSGU each student gets the opportunity to appear for more than 250+ companies each year and each student is able to get the optimum placement deserved. The maximum take home salary has been Rs. 20.5 Lakhs & CTC 23.5 Lakhs. Based on the intensity of training and exposure involved in the management program chosen by students at DBSGU, they are offered positions ranging from Mid-level Manager, Functional Expert, Consultant (Entry Level), Entry Level Managerial and Domain Trained positions.

Interested in this program? Talk to counsellor @ +91 7259162060
Apply Now