About BBA Program Portfolio

BBA program at DBS Global University is a comprehensive suite of undergraduate business programs designed to groom future leaders.

Covering diverse domains such as Entrepreneurship, Fintech, E-Commerce, and Business Analytics, the program integrates cutting-edge curriculum, practical industry exposure, and a global perspective. Students engage in experiential learning, industry projects, and internships, fostering a holistic skill set. With a focus on innovation, ethical leadership, and real-world application, the programs prepare students to thrive in dynamic business environments and contribute meaningfully to the global marketplace.

Advantage @DGU

  • Dehradun - A Safe, Beautiful & Cosmopolitan Education City.
  • Bundle of Industry Integrated Value Added Certificates.
  • Students from 23 States & 5 Countries on campus.
  • Multiple Placements for all.
  • More than 250+ Companies for Campus Placement.
  • Possibilities of International Exposure.
  • Separate in campus Girls & Boys hostels with Modern Sporting & Gym facilities.

Placements Enjoy Everyday while
Ensuring Great Career

Placement is an independent activity managed by the career development cell & the students on their own through their nominated committee member, under the overall guidance of an experienced Placement Coordinator. Moreover, the activities calendar of DBSGU has incorporated a number of activities which have been designed to promote industry interaction. Relationship building with Corporates through rich knowledge exchange helps build a trust in DBSGU capabilities to nurture talent and impart necessary skills in its students.

250+ Companies recruit from campus every year

  • + LPAMilestone Packages
  • + LPATop 20%
  • + LPATop 80%
Aditya kr Mishra - PGDM Indigo Paints
Garima Agarwal - PGDM BP Global
Debanshu Chowdhury - MBA Dabur
Kumari Juhi - MBA DBS Bank

Program specification

BBA General

The program is an innovative and dynamic undergraduate offering designed to cultivate business leaders. This comprehensive program aims to provide a solid foundation in business principles, strategic thinking, and practical skills. The curriculum incorporates the latest industry trends, emphasizing experiential learning, internships, and real-world applications. The program offers a diverse range of business disciplines, fostering a well-rounded understanding of the corporate landscape. The program aims to nurture entrepreneurial spirit, ethical decision-making, and global perspectives, preparing graduates for success in the ever-evolving business world.

BBA in E-Commerce and Supply Chain

Embark on a journey of digital prowess with DBS Global University's BBA in E-Commerce and Supply Chain. This program is the gateway to mastering the intricacies of the dynamic digital business landscape, seamlessly connecting the virtual and physical realms. Gain not just skills but a profound understanding of the interplay between online and offline operations, positioning yourself for success in an industry that perpetually transforms. The curriculum ensures to navigate the evolving tides of e-commerce and supply chain dynamics and also helps to be adept and innovative in a world where change is the only constant.

BBA in Fintech

BBA Financial Technology (FinTech) is a specialised programme that is aimed at developing professionals for the BFSI industry, comprising one or more complementary financial services that are delivered as an end-to-end process using technology applications. FinTech is fast gathering steam and is a game changer for efficiencies of scale and scope for BFSI companies. This programme provides highly specialised inputs in Financial Technology, Blockchain and cryptocurrency, Forensic Accounting and Fraud Management. The Program also provides a sound understanding of Financial issues such as Financial Safeguard, Smart Contracts and Electronic Payments systems.

BBA in Digital Marketing

BBA in Digital marketing imparts knowledge about strategies to attract customers through various digital channels. It provides a comprehensive view of planning and executing digital marketing campaigns which promote products and services on popular search engines and other social media channels. The program aims to provide an excellent grounding in digital aspects of marketing, such as technology platforms, SEO/SEM, Social and Web Analytics, Digital Advertisement Landscape and communicating with the customer using new media techniques. It is designed to deliver a practical understanding of online marketing and to provide insights into human and organisation dynamics.

BBA in Business Analytics

BBA Business Analytics is a specialised programme that is aimed to develop business analytics professionals for a variety of industries. Business Analytics is a combination of Data Analytics and Business Intelligence. It is the science of analysing data to find out patterns that will be helpful in developing strategies. This programme helps to attain the knowledge required to drive key business decisions. It will also help in developing the necessary skills to carry out analytical procedures and support an organisation by figuring out ways to improve and optimise existing business processes with ease. It provides comprehensive knowledge about many topics such as advanced statistics, application of business analytics, data mining, data visualisation etc.

BBA in Entrepreneurship

Embark on a transformative journey into innovation and creativity with DBS Global University's BBA in Entrepreneurship. This dynamic program provides a launchpad into the vibrant world of startups and business ventures. Learn to cultivate entrepreneurial spirit, nurturing ground-breaking ideas into viable business models. From ideation to execution, master the art of strategic planning, resource allocation, and risk management. Imbibe a curriculum designed to ignite innovation, fostering resilience, adaptability, and out-of-the-box thinking. Whether aspiring to launch your venture or drive innovation within established organizations, this program provides the mindset and skills to thrive in an ever-evolving business landscape


To pursue this program student must have

Min. 65% in XII with appereance in National Level Entrance Examinaiton + Online Interview + Writing Test ( Merit on the basis of cumulative Score on the basis of X+XII + Online Interview + Writing Test )

How to Apply

In order to pursue this program, the students can talk to our counceller or use links below for further details:

Student Speak

Dhruv Tripathi

I am delighted to say that the faculties and the staff has helped me to achieve these dreams. Here, I not only had the chance to develop on my technical skills but also on other aspects such as Leadership & Management skills.

Saswati Pattjoshi

⁠I am very thankful to the department faculty and the placement cell that helped me achieve this while guiding me at every stage. My experience with the placement procedure was really great as I got to learn a lot. The placement cell is very well versed about each step.

Satyam Shekhar

⁠It is a great experience being at DBSGU. Our CDC department has helped a lot during the process of placement. They make sure that each student is well prepared for the interview.

Jyoti Nainwal

I am really thankful towards our college and placement cell, for supporting and providing us opportunities to learn interview skills, communication skills and guiding us in placements. The staff was supportive and informed us with enough notice regarding every placement drive.

Clubs & Activities Endless activities to get you relexed & refreshed when you are not studying

Campus Updates

Mar 19 2024

Industrial Visit to India Glycols Ltd.

Today students of MBA II A and BBA VI visited India Glycols Limited, Selaqui,D.Dun. India's...

Read More
Feb 26 2024

UG FAME 2024: Shining a Light on Academic Brilliance and Celebrating Student Achievements Under the Guidance of Dr. Nikhil Kulshreshtha

On February 22nd, 2024, the college auditorium buzzed with excitement as the prestigious UG FAME 2024...

Read More
Oct 25 2023

Exploring The Aesthetic Of Film Production: A Day With Mr. Siddharth Shasta

The Mass Communication department of Doon Business School orchestrated a day filled with cinematic wonders as...

Read More

Placements Enjoy Everyday while
Ensuring Great Career

At DBSGU each student gets the opportunity to appear for more than 250+ companies each year and each student is able to get the optimum placement deserved. The maximum take home salary has been Rs. 20.5 Lakhs & CTC 23.5 Lakhs. Based on the intensity of training and exposure involved in the management program chosen by students at DBSGU, they are offered positions ranging from Mid-level Manager, Functional Expert, Consultant (Entry Level), Entry Level Managerial and Domain Trained positions.

Interested in this program? Talk to counsellor @ +91 7259162060
Apply Now