BBA with Specialization in Business Analytics

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About the Program

BBA Business Analytics is a specialised programme that is aimed to develop business analytics professionals for a variety of industries. Business Analytics is a combination of Data Analytics and Business Intelligence.

It is the science of analysing data to find out patterns that will be helpful in developing strategies. This programme helps to attain the knowledge required to drive key business decisions. It will also help in developing the necessary skills to carry out analytical procedures and support an organisation by figuring out ways to improve and optimise existing business processes with ease. It provides comprehensive knowledge about many topics such as advanced statistics, application of business analytics, data mining, data visualisation etc.

Advantage @DGU

  • Dehradun - A Safe, Beautiful & Cosmopolitan Education City.
  • Bundle of Industry Integrated Value Added Certificates.
  • Students from 23 States & 5 Countries on campus.
  • Multiple Placements for all.
  • More than 250+ Companies for Campus Placement.
  • Possibilities of International Exposure.
  • Separate in campus Girls & Boys hostels with Modern Sporting & Gym facilities.

USPs of the Program

Data Alchemy

Transform raw data into actionable insights. The program hones skills in data analysis, programming, and business acumen, and empowers to shape marketing campaigns and predict market trends.

Practical Business Application

Bridge theory and practice with hands-on learning. Apply data analytics to real-world scenarios, from shaping marketing strategies to predicting market trends, ensuring readiness for diverse business challenges.

Tech-Driven Decision-Making

Master the art of utilizing cutting-edge technologies in business. Dive into analytics, AI, and machine learning, gaining the expertise to drive data-driven decision-making and innovation in organizations.

Diverse Career Paths

Unlock a spectrum of data-driven careers. From marketing campaigns to predictive modelling, the program prepares for versatile roles in the dynamic landscape of business analytics.

Global Industry Relevance

Be at the forefront of global analytics trends. The curriculum integrates international case studies, offering insights into varied business analytics applications, and ensuring global relevance in skill sets.

Career Opportunities

  • Data analyst
  • Business intelligence specialist
  • Market research analyst
  • Risk analyst
  • Data entrepreneur
  • Fraud Analyst
  • Consultant

Course Structure

Subject Credits Subject Credits
Business Economics 3 Essential English Literature 3
Business Mathematics 3 Financial Accounting 3
Business & Corporate Law 3 Application of Spreadsheets in Business 2
Urban Sociology 2 Introduction to Marketing 3
Introduction to Psychology 2 Environment Studies 2
Impact of Media on Society 2 Business Statistics 3
Writing Business English 3 Strategy Management 3
Building Self Confidence 3 Social Immersion Experience (SIE) 2
Internet and Related Technologies 1
Subject Credits Subject Credits
International Business 3 Negotiating Skills 3
Organizational Behaviour 3 Social Problems and Public Policy 2
Business Communication 2 Entrepreneurship 3
Placement Related Communication 2 Disruptive Technologies 2
Financial Management 3 Operations Management 3
Introduction to Marketing 3 Introduction to AI ML 2
Human Resource Management 3 Introduction to Business Analytics 3
Introduction to Supply Chain Management 3 Data Preparation for Analytics 3
Data Mining 3
Subject Credits Subject Credits
Research Methodology & Report Writing 4 Major Project/Dissertation 8
Ethics & Corporate Governance 2 Appreciating Art Fundamentals 2
Leadership in a Dynamic Business Environment 2 Seminal Events in Global History 2
Web Design and Development 3 Predictive Analytics 3
Social and Web Analytics 3 Data Visualization 3
Advanced Statistics 3
Applications of Business Analytics 3
Being Corporate Ready 1


To pursue this program student must have

Min. 65% in XII with appereance in National Level Entrance Examinaiton + Online Interview + Writing Test ( Merit on the basis of cumulative Score on the basis of X+XII + Online Interview + Writing Test )

How to Apply

In order to pursue this program, the students can talk to our counceller or use links below for further details:

Student Speak

Dhruv Tripathi

I am delighted to say that the faculties and the staff has helped me to achieve these dreams. Here, I not only had the chance to develop on my technical skills but also on other aspects such as Leadership & Management skills.

Saswati Pattjoshi

⁠I am very thankful to the department faculty and the placement cell that helped me achieve this while guiding me at every stage. My experience with the placement procedure was really great as I got to learn a lot. The placement cell is very well versed about each step.

Satyam Shekhar

⁠It is a great experience being at DBSGU. Our CDC department has helped a lot during the process of placement. They make sure that each student is well prepared for the interview.

Jyoti Nainwal

I am really thankful towards our college and placement cell, for supporting and providing us opportunities to learn interview skills, communication skills and guiding us in placements. The staff was supportive and informed us with enough notice regarding every placement drive.

Clubs & Activities Endless activities to get you relexed & refreshed when you are not studying

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Placements Enjoy Everyday while
Ensuring Great Career

At DBSGU each student gets the opportunity to appear for more than 250+ companies each year and each student is able to get the optimum placement deserved. The maximum take home salary has been Rs. 20.5 Lakhs & CTC 23.5 Lakhs. Based on the intensity of training and exposure involved in the management program chosen by students at DBSGU, they are offered positions ranging from Mid-level Manager, Functional Expert, Consultant (Entry Level), Entry Level Managerial and Domain Trained positions.

Interested in this program? Talk to counsellor @ +91 7259162060
Apply Now