BBA with Specialization in Digital Marketing

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About the Program

BBA in Digital marketing imparts knowledge about strategies to attract customers through various digital channels.

It provides a comprehensive view of planning and executing digital marketing campaigns which promote products and services on popular search engines and other social media channels. The program aims to provide an excellent grounding in digital aspects of marketing, such as technology platforms, SEO/SEM, Social and Web Analytics, Digital Advertisement Landscape and communicating with the customer using new media techniques. It is designed to deliver a practical understanding of online marketing and to provide insights into human and organisation dynamics.

Advantage @DGU

  • Dehradun - A Safe, Beautiful & Cosmopolitan Education City.
  • Bundle of Industry Integrated Value Added Certificates.
  • Students from 23 States & 5 Countries on campus.
  • Multiple Placements for all.
  • More than 250+ Companies for Campus Placement.
  • Possibilities of International Exposure.
  • Separate in campus Girls & Boys hostels with Modern Sporting & Gym facilities.

USPs of the Program

Mastery of Emerging Technologies

Acquire expertise in the latest technologies shaping digital marketing, including AI-driven analytics, augmented reality in advertising, and innovative data-driven strategies, preparing you for the future of the industry.

Creative Storytelling

Develop a unique skill in crafting compelling narratives for brands. The program emphasizes the art of storytelling and helps in creating impactful and resonant content in the digital landscape.

Ethical Digital Practices

Stand out with a focus on ethical digital marketing practices. The curriculum addresses the importance of responsible advertising, privacy concerns, and transparency, setting you apart as an ethically conscious marketer.

Collaborative Projects with Industry Leaders

Engage in collaborative projects with renowned industry leaders, gaining insights into real-world challenges and networking opportunities that elevate your understanding and employability in the digital marketing arena.

Personal Branding Emphasis

Beyond corporate strategies, the program emphasizes personal branding.

Career Opportunities

  • Digital marketing specialist
  • Social media manager
  • Content marketing specialist
  • SEO Specialist
  • PPC Specialist
  • Email marketing specialist
  • Web analyst
  • Digital marketing consultant

Course Structure

Subject Credits Subject Credits
Business Economics 3 Essential English Literature 3
Business Mathematics 3 Financial Accounting 3
Business & Corporate Law 3 Application of Spreadsheets in Business 2
Urban Sociology 2 Introduction to Marketing 3
Introduction to Psychology 2 Impact of Media on Society 2
Environment Studies 2 Business Statistics 3
Writing Business English 3 Strategy Management 3
Building Self Confidence 3 Social Immersion Experience (SIE) 2
Internet and Related Technologies 1
Subject Credits Subject Credits
International Business 3 Negotiating Skills 3
Organizational Behaviour 3 Social Problems and Public Policy 2
Business Communication 2 Entrepreneurship 3
Placement Related Communication 2 Disruptive Technologies 2
Financial Management 3 Operations Management 3
Introduction to Marketing 3 Marketing for the Digital Economy 3
Human Resource Management 3 Consumer Behaviour and Market Research 3
Introduction to Supply Chain Management 3 Introduction to the Digital Advertising Landscape 2
SEM and SEO 3
Subject Credits Subject Credits
Research Methodology & Report Writing 4 Major Project/Dissertation 8
Ethics & Corporate Governance 3 Appreciating Art Fundamentals 2
Leadership in a Dynamic Business Environment 3 Introduction to Personal Branding 2
Web Design and Development 3 Retailing and E-Tailing 3
Social and Web Analytics 3 E-Business Application 1
Digital Consumer Search and Marketing 3 Marketing Analytics 3
Communication Strategy and New Media 2
Technology Platforms for Digital Marketing 2
Being Corporate Ready 1


To pursue this program student must have

Min. 65% in XII with appereance in National Level Entrance Examinaiton + Online Interview + Writing Test ( Merit on the basis of cumulative Score on the basis of X+XII + Online Interview + Writing Test )

How to Apply

In order to pursue this program, the students can talk to our counceller or use links below for further details:

Student Speak

Dhruv Tripathi

I am delighted to say that the faculties and the staff has helped me to achieve these dreams. Here, I not only had the chance to develop on my technical skills but also on other aspects such as Leadership & Management skills.

Saswati Pattjoshi

⁠I am very thankful to the department faculty and the placement cell that helped me achieve this while guiding me at every stage. My experience with the placement procedure was really great as I got to learn a lot. The placement cell is very well versed about each step.

Satyam Shekhar

⁠It is a great experience being at DBSGU. Our CDC department has helped a lot during the process of placement. They make sure that each student is well prepared for the interview.

Jyoti Nainwal

I am really thankful towards our college and placement cell, for supporting and providing us opportunities to learn interview skills, communication skills and guiding us in placements. The staff was supportive and informed us with enough notice regarding every placement drive.

Clubs & Activities Endless activities to get you relexed & refreshed when you are not studying

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Placements Enjoy Everyday while
Ensuring Great Career

At DBSGU each student gets the opportunity to appear for more than 250+ companies each year and each student is able to get the optimum placement deserved. The maximum take home salary has been Rs. 20.5 Lakhs & CTC 23.5 Lakhs. Based on the intensity of training and exposure involved in the management program chosen by students at DBSGU, they are offered positions ranging from Mid-level Manager, Functional Expert, Consultant (Entry Level), Entry Level Managerial and Domain Trained positions.

Interested in this program? Talk to counsellor @ +91 7259162060
Apply Now