Experiential learning has always been a road to excellence at DBS Global University, and Brand Aid is one of the major events that exemplifies this approach. As part of Manfest, the largest annual management event in the North region, Brand Aid allows teams of students to create their own brands and practically learn all verticals of marketing, operations, logistics, finances, and more. This one-month event provides students with immense knowledge and understanding, equipping them with real-world skills essential for success in the business world.
Manfest, organized by Doon Business School (now DBS Global University), is a comprehensive platform that fosters creativity, innovation, and talent among students. The event includes a variety of competitions such as Devil's Advocate, Corporate Roadies, HR Role Play, Graffiti, Bizquiz, and more, attracting participants from numerous colleges across India. The focus of Manfest is not just on winning or losing but on participation and maintaining motivation throughout the event.
Brand Aid specifically stands out as it empowers students to develop their entrepreneurial skills by establishing and managing their own brands. This hands-on experience helps students grasp the intricacies of business management, from conceptualization to execution, making it a pivotal part of their experiential learning journey at DBS Global University.
