BA Digital Media & Mass Communications

Key Components of the Program

Course Structure

Semester I		Semester II
Subjects	Credits	Subjects	Credits
Media and Communications	3	History of Ideas	3
Digital Storytelling	3	Professional Ethics and Human Values	3
Linguistic Proficiency	3	Graphic Design	3
Introduction to Animation	3	Communication for Social Impact	3
Web design fundamentals	3	Digital Media Marketing	3
Principles of Visual Design for Media	3	OPEN ELECTIVE 2	2
OPEN ELECTIVE 1	2	OPEN ELECTIVE 3	2
TOTAL	20	TOTAL	19
Semester III		Semester IV
Subjects	Credits	Subjects	Credits
Quantitative Reasoning	3	Foreign Language	3
Radio Programming and Production	3	Mobile Media and App Development	3
Cross-Cultural Communication	3	Short Film and Documentary Making	3
Minor Paper 1	3	Minor Paper 2	3
Audio Engineering	3	Digital Media Writing and Editing	3
Public Relations and Corporate Communications	3	Advanced Writing for Communication	3
Virtual Reality and Augmented Reality in Media	3	Public Speaking	2
Podcasting and Audio Production	3	OPEN ELECTIVE 4	2
TOTAL	24	TOTAL	22
Semester V		Semester VI
Subjects	Credits	Subjects	Credits
Internship	3	Rhetoric and Persuasion	3
Digital Media Design	2	Social Media Management	3
Innovation, Incubation and Entrepreneurship	2	Content Creation and editing for Online Media	3
International Communication	3	Conflict Resolution and Communication	3
Minor Paper 3	3	Minor Paper 4	4
Digital Media Ethics and Law	3	Capstone Project	4
Media Technology and Innovation	3
Open Elective 5	2
TOTAL	21	TOTAL	20

Suggested Minors:

1. Design

Design Minor
S. No.	Title of the Course	Credits
		C
1	Introduction to Design Thinking	3
2	Product Design Principles	3
3	Design History and Theory	3
4	User Experience (UX) Design	3

2. English

English Minor
S. No.	Title of the Course	Credits
		C
1	Graphic narratives	3
2	Indian writing in English	3
3	Literature and cinema	3
4	History of English Literature	3

3. Fashion

Fashion Minor
S. No.	Title of the Course	Credits
		C
1	Introduction to Fashion Design	3
2	Textiles and Materials in Fashion	3
3	Fashion Marketing and Branding	3
4	Fashion Trends and Forecasting	3

4. UI/UX

UI UX Minor
S. No.	Title of the Course	Credits
		C
1	Introduction to UX/UI Design	3
2	Introduction to Interaction Design	3
3	Visual Design for UI	3
4	Mobile App Design	3

5. Marketing

Digital Marketing Minor
S. No.	Title of the Course	Credits
		C
1	Internet and Related Technologies	3
2	Social and Web Analytics	3
3	Search Engine Optimization	3
4	Neuromarketing	3

List of Suggested Open Electives

S. No.	Title of the Course	Credits
		C
1	Adaptation: Cinema and Literature	2
2	Sustainable Development Goals	2
3	Global Justice	2
4	Introduction to Violence, Conflict and Peace Studies	2
5	Politics of Ecology and Environment in Developing Countries	2
6	Law Relating to Intellectual Property Rights	2
7	Understanding Feminisms	2
8	Greek Philosophy	2
9	Analysis of Current Events	2
10	Use of Signs and Symbols for Marketing and Branding	2
11	Introduction to Creator Economy	2
12	Art, Philosophy and Society	2
13	Cinema, Masculinity and Culture	2
14	Living with Climate Change	2
15	Introduction to Cultural Studies	2
16	Religion and Rebellion: Roots of resistance in the ground of Tradition	2
17	Introduction to Social Work	2
18	Creative Writing - Media, Advertising, Content, and Screenplay	2
19	Logic Development and Programming Concepts	2
20	Health and Wellness Management	2
21	Politics and the Media in India	2
22	Science as Muse: Intersections of Science and the Arts	2
23	Natyashastra: An Indian Perspective of Performing Art	2
24	Introduction to Theatre Making	2
25	The Illbeing – Disease, Health and Socio-politics	2
26	Film Appreciation	2
27	Post-Marxism seminar	2

Scholarships

Scholarships for Under-Graduate Students

Scholarship for Undergraduate Students for 2024 intake

CATEGORY	All India
SCHOLARSHIPS	10.00%	20.00%	30.00%	40.00%	50.00%	60.00%	70.00%	80.00%	90.00%
12th Percentage (Any Central Board)	80.00-84.99	85.00-89.99	90.00-92.50	92.60-94.99	95	96	97	98	99
JEE Percentile	75-79.99	80 - 84.99	85 - 89.99	90 - 94.99	95-95.99	96-96.99	97-97.99	98-98.99	99-100
CUET Percentile	88 - 89.99	90-91.99	92-93.99	94-94.99	95-95.99	96-96.99	97-99.99	98-98.99	99-100

Note: Best 4 Core Subjects only (SUPW, Physical Education and Non Academic Subjects will not be considered)

SCHOLARSHIP FOR UTTARAKHAND DOMICILE

• 25% on Tuition Fee

Note:
No two scholarships can be clubbed together, if any student eligible for two scholarships may choose the higher scholarship from the respective category.

Procedure

1. Students registering for scholarship should apply on the prescribed form avaliable with the institute or on website at the time of interview before confirmation of admission. Students who do not apply before confirmation of admission wlil not be eligible for merit scholarship.
2. Students should submit photocopies of all mark sheets and certificates required as above for entitling the scholarship.
3. Upon your official confirmation of admission with the DBSG, you wlil receive a formal scholarship offer letter / confirmation.
4. The scholarship wlil be disbursed semester wise.
5. In case the result of the previous semester has not been declared tlil the last date of submission of fees for the next semester, the student may provisionally submit fees equivalent to the last semester fees but in case falis to get the required marks wlil have to submit the balance fees.
6. Whlie applying for a scholarship and fliling in the percentage of class XII marks, applicants are required to consider the aggregate of Best 4 core subjects in their XII boards (SUPW, Physical Education and Non Academic Subjects wlil not be considered).

However the scholarship for 3rd semester onwards wlil be subject to:

1. 75% attendance to be maintained in each subject individually in the preceding semester. Please note that Third Semester Scholarship depends on First semester performance and Fourth semester Scholarship on second semester.
2. 70% marks in cumulative score in all subjects.
3. Students shall not be involved in any disciplinary action of misconduct where a penalty or fine is imposed by the Proctorial board.
4. Students shall take a good moral character certificate from the course coordinator every year and submit the same with the Registrar.
5. Students should give an undertaking of being avaliable at all time during the course for any brand ambassador activities and also in case of events/goodwlil programmes.
6. There should be no discontinuation in study. In case of transfer to any other institute, the scholarship given wlil have to be refunded prior to issue of College Leaving Certificate.
7. Students need to send a thank you letter to the Board of Trustees for the Generous Scholarship every semester.

In case any of the above criteria is not fulfliled the scholarship for the next semester wlil be withdrawn.

Disclaimer:

• Notwithstanding anything under this Scholarship scheme, ESKAY EDUCATIONAL TRUST has sole discretion to edit, modify, change, update, continue or abandon the above-mentioned Scholarship going forward at any given point in time, without any prior written intimation. Management wlil be the final deciding authority for all scholarship decisions as stated in this specific disclaimer.
• There is no concept of automatic renewal for next semester. The Sponsorship Committee shall decide every semester on a case-to-case basis, subject to the Scholarship Scheme if prevaliing at the relevant time.
• There should be no discontinuation in study. In case of discontinuation / transfer to any other institute, the scholarship given wlil have to be refunded prior to issue of college leaving certificate.
• Please note that this communication is without prejudice to any rights of ESKAY EDUCATIONAL TRUST and this communication should not be considered as a waiver of any rights of ESKAY EDUCATIONAL TRUST in the applicants’ favour.