Digital Marketing

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About the Program

A Digital Marketing course is designed to equip individuals with the skills and knowledge necessary to thrive in the rapidly evolving field of digital marketing.

Digital marketing encompasses various online channels and strategies to promote products, services, or brands.

Advantage @DGU

  • Dehradun - A Safe, Beautiful & Cosmopolitan Education City.
  • Bundle of Industry Integrated Value Added Certificates.
  • Students from 23 States & 5 Countries on campus.
  • Multiple Placements for all.
  • More than 250+ Companies for Campus Placement.
  • Possibilities of International Exposure.
  • Separate in campus Girls & Boys hostels with Modern Sporting & Gym facilities.

Here are key components commonly included in a digital marketing course

Introduction to Digital Marketing

Overview of digital marketing concepts, its evolution, and its significance in the modern business landscape.

Search Engine Optimization (SEO)

Understanding the principles of SEO to optimize websites for search engines and improve organic search rankings.

Search Engine Marketing (SEM) and Pay-Per-Click (PPC)

Learning how to create and manage paid advertising campaigns on search engines, such as Google Ads.

Social Media Marketing (SMM)

Exploring the use of social media platforms (e.g., Facebook, Instagram, Twitter) for marketing purposes, including content creation, community management, and advertising.

Content Marketing

Understanding the importance of content in digital marketing, including content creation, distribution, and strategies for engaging target audiences.

Email Marketing

Learning how to create effective email campaigns, build subscriber lists, and analyze email marketing metrics.

Web Analytics

Using tools like Google Analytics to measure and analyze website performance, user behavior, and the effectiveness of marketing campaigns.

Conversion Rate Optimization (CRO)

Techniques for optimizing website elements to increase the percentage of website visitors who convert into customers or take desired actions.

Digital Marketing Strategy

Developing comprehensive digital marketing strategies aligned with business goals, target audience, and industry trends.

.obile Marketing

Exploring strategies for marketing on mobile devices, including mobile advertising, app marketing, and responsive design.

Affiliate Marketing

Understanding the concept of affiliate marketing and how to establish and manage affiliate partnerships.

E-commerce Marketing

Strategies for marketing products and services in the context of e-commerce platforms, including online marketplaces.

Legal and Ethical Considerations

Awareness of legal and ethical issues related to digital marketing, including data privacy, consumer protection, and compliance with regulations.

Industry Tools and Technologies

Familiarity with various digital marketing tools, platforms, and technologies commonly used in the industry.

How to Apply

In order to pursue this program, the students can talk to our counceller or use links below for further details:

Student Speak

Dhruv Tripathi

I am delighted to say that the faculties and the staff has helped me to achieve these dreams. Here, I not only had the chance to develop on my technical skills but also on other aspects such as Leadership & Management skills.

Saswati Pattjoshi

⁠I am very thankful to the department faculty and the placement cell that helped me achieve this while guiding me at every stage. My experience with the placement procedure was really great as I got to learn a lot. The placement cell is very well versed about each step.

Satyam Shekhar

⁠It is a great experience being at DBSGU. Our CDC department has helped a lot during the process of placement. They make sure that each student is well prepared for the interview.

Jyoti Nainwal

I am really thankful towards our college and placement cell, for supporting and providing us opportunities to learn interview skills, communication skills and guiding us in placements. The staff was supportive and informed us with enough notice regarding every placement drive.

Clubs & Activities Endless activities to get you relexed & refreshed when you are not studying

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Placements Enjoy Everyday while
Ensuring Great Career

At DGU each student gets the opportunity to appear for more than 250+ companies each year and each student is able to get the optimum placement deserved. The maximum take home salary has been Rs. 20.5 Lakhs & CTC 23.5 Lakhs. Based on the intensity of training and exposure involved in the management program chosen by students at DBSGU, they are offered positions ranging from Mid-level Manager, Functional Expert, Consultant (Entry Level), Entry Level Managerial and Domain Trained positions.

Interested in this program? Talk to counsellor @ +91 7259162060
Apply Now