BBA with Specialization in Digital Marketing

USPs of the Program

Course Structure

SEMESTER I		SEMESTER II
Subject	Credits	Subject	Credits
Business Economics	3	Essential English Literature	3
Business Mathematics	3	Financial Accounting	3
Business & Corporate Law	3	Application of Spreadsheets in Business	2
Urban Sociology	2	Introduction to Marketing	3
Introduction to Psychology	2	Impact of Media on Society	2
Environment Studies	2	Business Statistics	3
Writing Business English	3	Strategy Management	3
Building Self Confidence	3	Social Immersion Experience (SIE)	2
		Internet and Related Technologies	1
TOTAL	21	TOTAL	22
SEMESTER III		SEMESTER IV
Subject	Credits	Subject	Credits
International Business	3	Negotiating Skills	3
Organizational Behaviour	3	Social Problems and Public Policy	2
Business Communication	2	Entrepreneurship	3
Placement Related Communication	2	Disruptive Technologies	2
Financial Management	3	Operations Management	3
Introduction to Marketing	3	Marketing for the Digital Economy	3
Human Resource Management	3	Consumer Behaviour and Market Research	3
Introduction to Supply Chain Management	3	Introduction to the Digital Advertising Landscape	2
		SEM and SEO	3
TOTAL	22	TOTAL	24
SEMESTER V		SEMESTER VI
Subject	Credits	Subject	Credits
Research Methodology & Report Writing	4	Major Project/Dissertation	8
Ethics & Corporate Governance	3	Appreciating Art Fundamentals	2
Leadership in a Dynamic Business Environment	3	Introduction to Personal Branding	2
Web Design and Development	3	Retailing and E-Tailing	3
Social and Web Analytics	3	E-Business Application	1
Digital Consumer Search and Marketing	3	Marketing Analytics	3
Communication Strategy and New Media	2
Technology Platforms for Digital Marketing	2
Being Corporate Ready	1
TOTAL	24	TOTAL	19

Scholarships

Scholarships for Under-Graduate Students

Scholarship for Undergraduate Students for 2024 intake

CATEGORY	All India
SCHOLARSHIPS	10.00%	20.00%	30.00%	40.00%	50.00%	60.00%	70.00%	80.00%	90.00%
12th Percentage (Any Central Board)	80.00-84.99	85.00-89.99	90.00-92.50	92.60-94.99	95	96	97	98	99
JEE Percentile	75-79.99	80 - 84.99	85 - 89.99	90 - 94.99	95-95.99	96-96.99	97-97.99	98-98.99	99-100
CUET Percentile	88 - 89.99	90-91.99	92-93.99	94-94.99	95-95.99	96-96.99	97-99.99	98-98.99	99-100

Note: Best 4 Core Subjects only (SUPW, Physical Education and Non Academic Subjects will not be considered)

SCHOLARSHIP FOR UTTARAKHAND DOMICILE

• 25% on Tuition Fee

Note:
No two scholarships can be clubbed together, if any student eligible for two scholarships may choose the higher scholarship from the respective category.

Procedure

1. Students registering for scholarship should apply on the prescribed form avaliable with the institute or on website at the time of interview before confirmation of admission. Students who do not apply before confirmation of admission wlil not be eligible for merit scholarship.
2. Students should submit photocopies of all mark sheets and certificates required as above for entitling the scholarship.
3. Upon your official confirmation of admission with the DBSG, you wlil receive a formal scholarship offer letter / confirmation.
4. The scholarship wlil be disbursed semester wise.
5. In case the result of the previous semester has not been declared tlil the last date of submission of fees for the next semester, the student may provisionally submit fees equivalent to the last semester fees but in case falis to get the required marks wlil have to submit the balance fees.
6. Whlie applying for a scholarship and fliling in the percentage of class XII marks, applicants are required to consider the aggregate of Best 4 core subjects in their XII boards (SUPW, Physical Education and Non Academic Subjects wlil not be considered).

However the scholarship for 3rd semester onwards wlil be subject to:

1. 75% attendance to be maintained in each subject individually in the preceding semester. Please note that Third Semester Scholarship depends on First semester performance and Fourth semester Scholarship on second semester.
2. 70% marks in cumulative score in all subjects.
3. Students shall not be involved in any disciplinary action of misconduct where a penalty or fine is imposed by the Proctorial board.
4. Students shall take a good moral character certificate from the course coordinator every year and submit the same with the Registrar.
5. Students should give an undertaking of being avaliable at all time during the course for any brand ambassador activities and also in case of events/goodwlil programmes.
6. There should be no discontinuation in study. In case of transfer to any other institute, the scholarship given wlil have to be refunded prior to issue of College Leaving Certificate.
7. Students need to send a thank you letter to the Board of Trustees for the Generous Scholarship every semester.

In case any of the above criteria is not fulfliled the scholarship for the next semester wlil be withdrawn.

Disclaimer:

• Notwithstanding anything under this Scholarship scheme, ESKAY EDUCATIONAL TRUST has sole discretion to edit, modify, change, update, continue or abandon the above-mentioned Scholarship going forward at any given point in time, without any prior written intimation. Management wlil be the final deciding authority for all scholarship decisions as stated in this specific disclaimer.
• There is no concept of automatic renewal for next semester. The Sponsorship Committee shall decide every semester on a case-to-case basis, subject to the Scholarship Scheme if prevaliing at the relevant time.
• There should be no discontinuation in study. In case of discontinuation / transfer to any other institute, the scholarship given wlil have to be refunded prior to issue of college leaving certificate.
• Please note that this communication is without prejudice to any rights of ESKAY EDUCATIONAL TRUST and this communication should not be considered as a waiver of any rights of ESKAY EDUCATIONAL TRUST in the applicants’ favour.