Faculty DBS University

Research & Patents

Research Interests

• Marketing, Consumer Behaviour, Higher Education

Publications & Conferences:

Books

• Mitra, D., & Singh, M. (2023), “Marketing Analytics: A Key to Market Success”, Shineeks Publishers, Las Vegas NV 89107, USA, ISBN: 978-9-69-339259-3
• D, R., Ismail, I., Ravishankar, S.A., & Singh, M. (2022), “Strategic Management: A Competitive Advantage Approach, Concepts and Cases”, Shineeks Publishers, Las Vegas NV 89107, USA, ISBN: 978-1-63278-922-8

Book Chapter

• S. S. Bhakar, Abhay Singh Chauhan, Amrita Shrivastava, Vijay Salunke, Mahesh Singh, Mohd. Azami Khan & Akshay Bhargava (2019), "Antecedents and Manifestation of Customer Satisfaction on Banking," Insights of Social Science Research, Bharti Publication. (ISBN No. 978-81-942473-1-9)

Journal Articles

• Verma, A., Patil, P., Paliwal, J., Bakhare, R., Pillai, R., and Singh, M. (2024), "Conceptualising the Importance of Metaverse in Education: A Bibliometric Analysis", Journal of Ecohumanism, 3 (6), 470-483, DOI: https://doi.org/10.62754/joe.v3i6.4018 (Scopus Q2)
• Chaudhari, T., and Singh, M. (2024). Prediction of Entrepreneurial Intention in Rural India: A PLS-SEM Approach. Empirical Economic Letters, 23 (Special Issue 4), 73-92. (ABDC-C)
• Singh, M., Paliwal, J., Rao, M.K. and Raibagkar, S. (2024), "Impact of goal congruence on higher education institutions’ performance quality", Quality Assurance in Education, Vol. ahead-of-print no. ahead-of-print. https://doi.org/10.1108/QAE-12-2023-0215 (Scopus Q2)
• Warpade, S., Kumar, A., Ingle, A., Pendse, V., Paliwal J., Singh, M., Gade, R., Pathade, V., and Raibagkar, S. (2024), Indian Women in Doctoral Education: Some Encouraging Signs, the Path Ahead, and Lessons for Inclusivity. Space and Culture, India, 12(1), 64–84. https://doi.org/10.20896/saci.v12i1.1433 (Scopus Q2, and Web of Science)
• Singh, M., Rao, M. K., Jogi, S. S., Pandey, M. B., Sao, A., & Chopde, M. (2024). Smart Marketing Investments: A Framework for AI-Based Financial Decision Support. International Journal of Intelligent Systems and Applications in Engineering, 12(17s),88–100. (Scopus)
• Ramkumar, S., Karthika., P., Dilip, D., & Singh, M. (2024). Employee Segmentation by Measuring the Attitude of ‘Intention to Stay’: A Machine Learning Approach. International Journal of Intelligent Systems and Applications in Engineering, 12(17s),443–449. (Scopus)
• Linge, A.A., Chaudhari, T., Kakde, B.B., and Singh, M. (2023). Analysis of Factors Affecting Use Behavior towards Mobile Payment Apps: A SEM Approach. Human Behavior and Emerging Technologies, vol. 2023, 13 pages. (Scopus Q1, and Web of Science)
• Linge, A.A., Singh, M., Kakde, B.B., and Punjani, K.K. (2022). Application of the Theory of Planned Behaviour to Predict College Students Online Purchase Intention: A Systematic Review and Meta-Analysis. Indian Journal of Marketing, 52 (12), 39-57. (Scopus Q3, and ABDC-C)
• Kumar, A., Paliwal, M.J., Brar, V., Singh, M., Patil, P.R.T., and Raibagkar, S.S. (2023). Previous Year’s Cite Score Strongly Predicts the Next Year’s Score: Ten Years of Evidence for the Top 400 Scopus-indexed Journals of 2021. Journal of Scientometric Research, 12 (2), 1-10. (Scopus Q2, and Web of Science)
• Chaudhari, T., Linge, A.A., Kakde, B.B., and Singh, M. (2023). Empirical Evaluation of Technology Acceptance Model for Predicting Actual Usage of Mobile Payment Apps. Empirical Economic Letters, 22 (Special Issue 3), 401-422. (ABDC-C)
• Linge, A.A., Singh, S., Singh, M., and Kakde, B.B. (2021). Factors Affecting Repeat Purchase Intention in Online Shopping in Vidarbha. Empirical Economic Letters, 20 (Special Issue 4), 125-138. (ABDC-C)
• Kumar R., Itumalla R., Perera, B, Elabbasy, M.T., and Singh, M. (2022). Patient Knowledge About Diabetes: Illness Symptoms, Complications and Preventive Personal Lifestyle Factors. Health Psychology Research, 10 (3), 1-8. (Scopus Q2, and Web of Science)
• Khan, S., Singh, D.K., Singh, M., and Mena, D.F. (2023). Automatic Signature Verifier Using Gaussian Gated Recurrent Unit Neural Network. IET Biometrics, vol 2023, 12 pages. (Scopus Q2, and Web of Science)
• Marappan, S., Mujib, M.D., Siddiqui, A.A., Khan, A.A.S., and Singh, M. (2022). Lightweight Deep Learning Classification Model for Identifying Low-Resolution CT Images of Lung Cancer. Computational Intelligence and Neuroscience, vol. 2022, 10 pages. (Scopus Q2, and Web of Science)

Conference Presentations

• Singh, M., Gangwar, V. P., Kumar, V., Muda, I. (2023). An Empirical Analysis of Critical Success Factors for E-Commerce Applications. International Analytics Conference. IAC 2023 February 2 & 3, 2023 | Virtual Conference. Scopus & SCI indexed, CRC Press Taylor & Francis.
• Gangwar, V. P., Singh, M., Mishra, A., Muda, I. (2023). An analysis of commercial bank customers' intentions to utilize online banking services to identify its influencing elements. International Analytics Conference. IAC 2023 February 2 & 3, 2023 | Virtual Conference. Scopus & SCI indexed, CRC Press Taylor & Francis.
• Haralayya, B., Mishra, A., Singh, M., Muda, I. (2023). A study on the Performance of the banking industry during the COVID-19 crisis. International Analytics Conference. IAC 2023 February 2 & 3, 2023 | Virtual Conference. Scopus & SCI indexed, CRC Press Taylor & Francis.
• Agarwal, S., Singh, M., Vohra, S. K., Gupta, S. K., (2023). Research on the effect of talent management on employee attrition and retention intentions. Humanities for Smart Societies (HMSS) 2023 | Virtual Conference. Scopus & SCI indexed, CRC Press Taylor & Francis.

Publications in Peer-Reviewed/Refereed Journals

• Singh, M., Rao, M.K., and Pandey, M. (2023). Data Analytics for Customer Relationship Management: Improving Business Strategies. IRE Journals, 7 (2), 426-434.
• Linge, A.A., Singh, S., Kakde, B.B., and Singh, M. (2022). Impact of Hedonic Motivation, Utilitarian Motivation and Safety on Customer Loyalty in Online Shopping. International Research Journal of Management Science & Technology, 13 (10), 96-107.
• Pandey, M., Rao, M. and Singh, M. (2022). Does the level of education influence the purchase decision of rural consumers? International Journal of Researches in Social Science and Information Studies, vol. VIII, (3), 5-10.
• Patil, P.R., Jogi, S.S., Pandey, M.B., Rao, M., Singh, M. (2021). Demonetization Strategy: Impact on the Indian Population. Ilkogretim Online - Elementary Education Online, 20 (6), 3196-3203.
• Pandey, M.B., Rao, M., Singh, M., Jogi, S. S., Patil, P.R. (2021). Influence of Brand Endorsement by A Celebrity on Rural Buying Behavior Towards Personal Care Products in Rural Nagpur. Ilkogretim Online - Elementary Education Online, 20, (3), 3125-3135.
• Jogi, S.S., Patil, P. R., Singh, M., Rao, M., Pandey, M. B. (2020). Influence of innovations in HR strategies on talent acquisition and retention policies of Indian social enterprises. Journal of Critical Reviews, 7, (03), 2365-2373.
• Singh, M., Thakur, A. (2016). An Analytical Study of Consumer Behavior Towards Buying Indian Brand Frooti. International Journal for Emerging Trends Engineering and Management Research, II, (II).
• Singh, M. (2013). A Brief Study on Mango Juice Industry in India. International Journal of Business Management & Social Sciences, II, (8-I), 78-80.
• Singh, M. (2012). Green Marketing-Need of today’s world. International Journal of Business Management & Social Sciences, I, (8-III), 78-81.
• Singh, M. (2014). Review of Consumer Behavior and Current Scenario in Indian Retail Industry. National Conference on Recent Trends in Business & Technology Management, January 24-25, Under TEQUIP-II, Department of Management Studies, G.H. Raisoni College of Engineering, Nagpur. (ISBN No. 978-93-5137-920-1), 61-65.
• Verma, V.K., and Singh M. (2014). Impact of FDI on the Indian Retail Sector. National Seminar on Environment Management, February 21-22, Department of Commerce, Hawabagh’s Women’s College, Jabalpur, MP.
• Menon, M., and Singh, M. (2013). Climate Change and Development Challenges. National Seminar on Environment Management, March 8, G.H. Raisoni School of Management Studies, Nagpur. (ISBN No. 978-81-927750-0-5), 51-54.