THE MARKETING CLUB -

THE MARKETING CLUB

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INTRODUCTION

The Marketing Club at DBS Global University is a premier platform that cultivates innovation, strategic thinking, and practical marketing acumen. Designed for forward-thinking individuals, our club serves as a hub for students eager to explore the multifaceted marketing world. We aim to bridge the gap between theory and practice by offering enriching experiences through industry-centric events, workshops, and competitions. By embracing cutting-edge marketing trends, fostering creativity, and encouraging analytical thinking, the Marketing Club empowers members to become visionary leaders in the global marketplace.

OBJECTIVES

Foster Creativity and Innovation: To provide a platform for students to explore and implement innovative marketing ideas, pushing the boundaries of traditional strategies.
Bridge Theory and Practice: To enhance students' practical knowledge by organizing industry workshops, competitions, and live projects, enabling them to apply classroom concepts in real-world scenarios.
Develop Leadership and Analytical Skills: To cultivate strong leadership, strategic thinking, and data-driven decision-making abilities through collaborative activities and problem-solving challenges.
Promote Networking and Industry Exposure: To connect students with industry professionals, thought leaders, and potential employers, facilitating valuable networking opportunities and insights into the marketing landscape.
Encourage Holistic Learning: To offer a comprehensive understanding of various marketing domains, including digital marketing, branding, consumer behavior, and market research, ensuring well-rounded expertise in the field.

MEGA ACHIEVEMENTS

The Art of Consultative Selling 2.0
Title: Mastering Modern Sales Techniques
Venue: DBS Auditorium
Date: September 15th, 2024
No of Participants: 145
Outcome:The workshop enhanced participants’ understanding of modern sales techniques. Students learned practical consultative selling approaches through role-play exercises and case studies. The event culminated in a sales pitch competition where participants demonstrated their newly
acquired skills.

Marketing Conclave: The Power of Community
Title: Building Brand Communities
Venue: DBS Conference Hall
Date: October 20th, 2024
No of Participants: 75
Outcome:The conclave brought industry experts to discuss community-driven marketing strategies. Students gained insights into building and managing brand communities. The interactive sessions helped participants understand the practical aspects of community engagement and its impacton brand value.

Legal Literacy Workshop
Title: Navigating Human Rights in the Corporate World
Venue: DBS Seminar Hall
Date: December 5th, 2024
No of Participants: 120
Outcome:This certified workshop equipped participants with essential knowledge about corporate human rights responsibilities. Through case studies and interactive sessions, students learned to identify and address potential human rights challenges in business operations. The workshop increased awareness and practical understanding of legal compliance in marketing practices.

MAJOR EVENTS

MAJOR ACHIEVEMENTS

CLUB PATRON

Dr. Ishwinder Ahluwalia

Designation: ( Senior Assistant Professor )

We are honoured to have Dr. Ishvinder Ahluwalia, Assistant Professor, as the Patron of the Marketing Club at DBS Global University. Her visionary leadership and unwavering support inspire innovation, collaboration, and excellence, empowering our members to thrive in the dynamic world of marketing.

Prof. Neha Choksi

Designation: ( Assistant Professor )

We are honoured to have Dr. Neha Choksi, our esteemed Patron, whose unwavering support and guidance inspire the Marketing Club at DBS Global University. Her expertise and dedication serve as a beacon for innovation and growth, motivating the entire team to excel in the dynamic world of marketing.

Dr. Raghav Upadhyay

Designation: ( Associate Professor )

We are privileged to have Dr. Raghav Upadhyai as a driving force behind the Marketing Club at DBS Global University. A passionate marketer and visionary mentor, Dr.Raghav Upadhyai inspires students with his deep expertise and innovative approach. His dedication to fostering creativity and strategic thinking equips our members to excel in the ever- evolving marketing landscape.

Dr. Navjyoti Singh Negi

Designation: ( Professor & Associate Dean Academics )

We are honoured to have Dr. Navjyoti Singh Negi as a mentor for the Marketing Club at DBS Global University. His passion for marketing, dynamic insights, and inspiring guidance empower our members to innovate, excel, and thrive in the ever-evolving marketing world.

PRESIDENT & VICE PRESIDENT

Animesh Trivedi

Designation: ( President )

ANIMESH TRIVEDI Animesh Trivedi (President) MAM 5TH YEAR STUDENT WITH MARKETING AS MAJOR LED THE CLUB FOR LAST 3 YEARS ORGANISED MANFEST AND BRAND-AID FOR LAST TWO YEARS

Animesh Trivedi

Designation: ( President )

SAJINDRA KUMAR Sajindra Kumar (Vice President)
MAM 5TH YEAR STUDENT WITH MARKETING AS MAJOR LED THE CLUB FOR LAST 3 YEAR ORGANISED MANFEST AND BRAND-AID FOR LAST TWO YEARS

EVENTS

Investiture Ceremony

Marke Meme

Raffle Wheel

Satyam Shekhar

⁠It is a great experience being at DBSGU. Our CDC department has helped a lot during the process of placement. They make sure that each student is well prepared for the interview.

Satyam Shekhar

Dhruv Tripathi

I am delighted to say that the faculties and the staff has helped me to achieve these dreams. Here, I not only had the chance to develop on my technical skills but also on other aspects such as Leadership & Management skills.

Dhruv Tripathi

Jyoti Nainwal

I am really thankful towards our college and placement cell, for supporting and providing us opportunities to learn interview skills, communication skills and guiding us in placements. The staff was supportive and informed us with enough notice regarding every placement drive.