THE MARKETING CLUB
INTRODUCTION
OBJECTIVES OF THE CLUB
- Foster Creativity and Innovation: To provide a platform for students to explore and implement innovative marketing ideas, pushing the boundaries of traditional strategies.
- Bridge Theory and Practice: To enhance students' practical knowledge by organizing industry workshops, competitions, and live projects, enabling them to apply classroom concepts in real-world scenarios.
- Develop Leadership and Analytical Skills: To cultivate strong leadership, strategic thinking, and data-driven decision-making abilities through collaborative activities and problem-solving challenges.
- Promote Networking and Industry Exposure: To connect students with industry professionals, thought leaders, and potential employers, facilitating valuable networking opportunities and insights into the marketing landscape.
- Encourage Holistic Learning: To offer a comprehensive understanding of various marketing domains, including digital marketing, branding, consumer behavior, and market research, ensuring well-rounded expertise in the field.
MEGA ACHIEVEMENTS
Title: Mastering Modern Sales Techniques
Venue: DBS Auditorium
Date: September 15th, 2024
No of Participants: 145
Outcome:The workshop enhanced participants’ understanding of modern sales techniques. Students learned practical consultative selling approaches through role-play exercises and case studies. The event culminated in a sales pitch competition where participants demonstrated their newly acquired skills.
Marketing Conclave: The Power of Community
Title: Building Brand Communities
Venue: DBS Conference Hall
Date: October 20th, 2024
No of Participants: 75
Outcome:The conclave brought industry experts to discuss community-driven marketing strategies. Students gained insights into building and managing brand communities. The interactive sessions helped participants understand the practical aspects of community engagement and its impacton brand value.
Legal Literacy Workshop
Title: Navigating Human Rights in the Corporate World
Venue: DBS Seminar Hall
Date: December 5th, 2024
No of Participants: 120
Outcome:This certified workshop equipped participants with essential knowledge about corporate human rights responsibilities. Through case studies and interactive sessions, students learned to identify and address potential human rights challenges in business operations. The workshop increased awareness and practical understanding of legal compliance in marketing practices.
MAJOR EVENTS
- Brand Aid
- Brand-O-Mania
- Marketing Quiz – Unicorns
- Mark E Meme Contest
MAJOR ACHIEVEMENTS
- The Art of Consultative Selling 2.0
- Marketing Conclave on ‘The Power of Community Marketing’
- Certified Workshop on Legal Literacy empowers corporates to navigate Human Rights Challenges.
CLUB PATRONS
Dr. Ishwinder Ahluwalia
Designation: ( Senior Assistant Professor )
Prof. Neha Choksi
Designation: ( Assistant Professor )
We are honoured to have Dr. Neha Choksi, our esteemed
Patron, whose unwavering support and guidance inspire the Marketing Club at DBS Global University. Her expertise and
dedication serve as a beacon for innovation and growth,
motivating the entire team to excel in the dynamic world of
marketing.
Dr. Raghav Upadhyay
Designation: ( Associate Professor )
Dr. Navjyoti Singh Negi
Designation: ( Professor & Associate Dean Academics )
We are honoured to have Dr. Navjyoti Singh Negi as a mentor for the Marketing Club at DBS Global University. His passion for marketing, dynamic insights, and inspiring guidance empower our members to innovate, excel, and thrive in the ever-evolving marketing world.
PRESIDENT & VICE PRESIDENT
Animesh Trivedi
Designation: ( President )
Animesh Trivedi
Designation: ( Voic President )
EVENTS
Investiture Ceremony
Marke Meme
Raffle Wheel
Satyam Shekhar
It is a great experience being at DBSGU. Our CDC department has helped a lot during the process of placement. They make sure that each student is well prepared for the interview.
Satyam Shekhar
Dhruv Tripathi
I am delighted to say that the faculties and the staff has helped me to achieve these dreams. Here, I not only had the chance to develop on my technical skills but also on other aspects such as Leadership & Management skills.
Dhruv Tripathi
Jyoti Nainwal
I am really thankful towards our college and placement cell, for supporting and providing us opportunities to learn interview skills, communication skills and guiding us in placements. The staff was supportive and informed us with enough notice regarding every placement drive.
Jyoti Nainwal
Contact With Us
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